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Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusa…
"TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research…
- Edition
- Volume 7 Nomor 7 (2025)
- ISBN/ISSN
- NIM.2110101026
- Collation
- 2043 – 2065
- Series Title
- -
- Call Number
- -
Pengaruh e-WOM, Viral Marketing, Live Streaming Shopping Terhadap Minat Menca…
Tujuan: Penelitian ini bertujuan untuk menguji pengaruh Electronic Word of Mouth (e-WOM), Viral Marketing, dan Live Streaming Shopping terhadap minat mencari informasi serta keputusan pembelian konsumen pada platform e-commerce TikTok Shop dengan Halal Awareness sebagai variabel moderating. Metode: Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik analisis St…
- Edition
- -
- ISBN/ISSN
- NIM.19101101
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 PRA p
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