Filter by
Dinamika Konten Dan Live Streaming Pada Aplikasi TikTok: Dabe Beaute
Kualitatif
- Edition
- -
- ISBN/ISSN
- NIM.2110409016
- Collation
- KPI
- Series Title
- -
- Call Number
- REF 302.23 MIS d
Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
- Edition
- -
- ISBN/ISSN
- NIM.2310101002
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.84 RIF p
Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Jims Honey …
" To map the sustainable business model and formulate development strategies for the Baitulmal Tazkia Amil Zakat Institution using the Triple Layered Business Model Canvas (TLBMC) approach, which encompasses economic, environmental, and social aspects. : This research employs a qualitative approach with data collection techniques that include participatory observation, in-depth …
- Edition
- -
- ISBN/ISSN
- NIM.2110101079
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.84 DEW p
Pengaruh Viral Marketing Online Consumer Review dan Live Streaming Terhadap…
"This study aims to analyze the influence of Viral Marketing, Online Consumer Review and Live Streaming on the Tiktok platform. This study uses a Quantitative method. The type of research data used is primary data obtained based on the distribution of questionnaires to 100 respondents. The sampling used uses non-probability with a purposive sampling technique with the criteria of consum…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101078
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusa…
"TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research…
- Edition
- Volume 7 Nomor 7 (2025)
- ISBN/ISSN
- NIM.2110101026
- Collation
- 2043 – 2065
- Series Title
- -
- Call Number
- -
Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada Platform Live Stream…
Tujuan : Penelitian ini bertujuan untuk menguji pengaruh marketing mix (product, price, promotion, people, dan process terhadap keputusan pembelian pada platform Live streaming E-commerce seperti Shopee Live dan Tiktok Live. Populasi penelitian ini adalah konsumen di Indonesia yang telah berbelanja melalui Live streaming commerce .
- Edition
- -
- ISBN/ISSN
- NIM.20160026
- Collation
- MES
- Series Title
- -
- Call Number
- REF 658.84 VER p
"PENGARUH IMPULSE BUYING, E-WOM, LIVE STREAMING DAN BRAND IMAGE SEBAGAI STRAT…
Tujuan: Penelitian ini bertujuan untuk menguji Pengaruh Impulse Buying, E-Wom, Live Streaming dan Brand Image Sebagai Strategi Pemasaran Terhadap Keputusan Pembelian Pada Marketplace Shopee” (Studi Kasus Pada Aerostreet). Metode: Metode penelitian yang digunakan adalah Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik analisis Structural Equation Modeling…
- Edition
- -
- ISBN/ISSN
- NIM 19101073
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 SHI p\
Pengaruh e-WOM, Viral Marketing, Live Streaming Shopping Terhadap Minat Menca…
Tujuan: Penelitian ini bertujuan untuk menguji pengaruh Electronic Word of Mouth (e-WOM), Viral Marketing, dan Live Streaming Shopping terhadap minat mencari informasi serta keputusan pembelian konsumen pada platform e-commerce TikTok Shop dengan Halal Awareness sebagai variabel moderating. Metode: Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik analisis St…
- Edition
- -
- ISBN/ISSN
- NIM.19101101
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 PRA p
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography