Objectives Methods : A. MUJAHID RAMADHAN : S.21101.01164 : Islamic Businesss Management : The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This re…
This study aims to compare consumption theories according to the perspectives of Monzer Kahf, Abdul Manan, and Yusuf Al-Qardhawi. It employs a formal literature review method to compare the consumption theories of these three figures, utilizing qualitative analysis of relevant literature and texts such as books, articles, and journals authored by the three thinkers. The research findings indica…