Nikudon Shinju" is a culinary business with the concept of Rice Bowl Japanese Fast Food that emphasizes healthy and nutritious food, meeting the needs of consumers who are increasingly concerned about healthy eating patterns. Strategically located in Bogor, this business is expected to reach various levels of society and become the main choice for Japanese culinary lovers in Indonesia…
This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor…