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Faktor-Faktor Yang Mempengaruhi Konsumen Terhadap Minat Boikot Produk Pro Israel
Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi minat konsumen untuk memboikot produk pro-Israel. Penelitian ini akan dikhususkan untuk Gen-Z dan Milenial pada wilayah Jawa Barat. : Penelitian ini menggunakan pendekatan kuantitatif dengan data primer sebagai sumber data yang digunakan. Sumber data yang dikumpulkan berasal dari penyebaran kuesioner kepad…
- Edition
- -
- ISBN/ISSN
- NIM. 20101.03116
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 AST f
Sentiment Analysis On Boycot Movement: Nvivo Approve
"Many countries have carried out the boycott, divestment, and sanction (BDS) movement. Research on this topic contains an interesting sentimental side and needs to be mapped to help future research. This study aims to determine the problem's evolution and mapping, along with sentiment analysis related to BDS. This study uses a descriptive statistical analysis approach combined with meta…
- Edition
- Vol.13, No.2
- ISBN/ISSN
- 2684-8228
- Collation
- -
- Series Title
- -
- Call Number
- -
Pro-Israel Product Boycotts: The Role of Influencers, Religiusity, and Brand …
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
- Edition
- Vol. 12 No.5 Sepsember 2024
- ISBN/ISSN
- 2460–0717
- Collation
- MBS
- Series Title
- pp.1949-1958
- Call Number
- -
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