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Pengaruh Kualitas Website Dan Media Sosial Imstagram Terhadap Purchasing Deci…
Penelitian ini bertujuan untuk mengetahui apakah kualitas website (usability, information quality, service interaction quality) dan media sosial instagram berpengaruh terhadap purchase decision. Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Populasi penelitian ini adalah mahasiswa Institut Agama Islam Tazkia. Penelitian ini menggunakan survey dengan menggunakan teknik …
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- ISBN/ISSN
- NIM.18101031
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- REF 658.8342 LAT p
Pengaruh Word Of Mouth, Kualitas Pelayanan, dan Kualitas Konten Instagram Ter…
Objectives Methods Result/Findings : This study aims to determine the influence of Word of Mouth, Service Quality, and Instagram Content Quality on repurchase decisions of consumers at Kopi Nako in the Bogor area. : This research employed a quantitative approach with a survey method. The population consisted of consumers who had visited and made purchases at Kopi Nako in Bogor. The sampling tec…
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- ISBN/ISSN
- NIM.2110101089
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- REF 658.8342 RID p
Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
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- ISBN/ISSN
- NIM.2110101110
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- REF 658.84 HAQ p
Analisis Prinsip Kepatuhan Syariah Jual Beli Laptop Bekas Di Instagram (Studi…
"E-commerce has become an inseparable part of our daily lives, especially in Indonesia. Do you know how e-commerce started in Indonesia and how it has developed to date? E commerce first appeared in Indonesia in the 1990s, when the internet began to be known to the public. At that time, online shopping still felt foreign and awkward. But over time, e commerce has continued to grow rap…
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- ISBN/ISSN
- NIM.2310204004
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- HES
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- REF 2X4.2 ASA a
Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
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- ISBN/ISSN
- NIM.2110101190
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- MBS
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- REF 658.84 KHA a
Analisis Content Marketing Dalam Meningkatkan Reach Pada Media Sosial Instagr…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…
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- ISBN/ISSN
- NIM.2110101099
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- REF 658.84 MUW a
Analisis Pengaruh Model Aisas (ATTENTION, INTEREST, SEARCH, ACTION & SHARE) T…
The Financial Services Authority (OJK) states that one of the root causes of the slow growth in the market share of Islamic banking is due to the weak literacy of Indonesian people towards sharia finance. Based on a 2016 National Literacy and Financial Inclusion survey involving 9,680 research respondents from 34 provinces in 64 cities / districts. shows that the national Islamic financ…
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- ISBN/ISSN
- 17100036
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- REF 2X6.32 ISK a
Analisis Pengaruh Platform Sosial Media (Instagram, Tiktok, Dan Facebook) Ter…
"This study aims to determine the influence of social media platforms— Instagram, TikTok, and Facebook—on students’ active participation in environmental campaigns delivered by the Siap Darling account, both partially and simultaneously. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 180 s…
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- ISBN/ISSN
- NIM.2110101145
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Analisis Insight Instagram Penyelenggara Ibadah Haji Khusus (PIHK) di Jawa Barat
Pada Januari 2024, terdapat 139 juta identitas pengguna media sosial di Indonesia, yang mewakili 49,9% dari populasi nasional. Instagram digunakan oleh 85,3% dari mereka. Penelitian ini bertujuan untuk menganalisis tingkat keterlibatan pengikut Instagram Penyelenggara Ibadah Haji Khusus (PIHK) di seluruh Jawa Barat yang terdaftar di HIMPUH dengan menggunakan postingan, likes, dan koment…
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- ISBN/ISSN
- NIM2010101171
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- REF 658.84 ALF a
Hubungan Antara Strategi Konten Desain Kreatif, Pemilihan Caption dan Hashta…
Instagram has emerged as a vital platform for non-profit organizations, including the National Zakat Agency (BAZNAS) of East Kalimantan, facilitating communication and fundraising efforts for Zakat, Infaq, and Sedekah (ZIS). However, there is limited understanding of the specific factors influencing audience donation interest on this platform. This study aims to analyze the relationship between…
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- Vol 6 No 7 (2025)
- ISBN/ISSN
- NIM.2110101001
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- 1380 - 1396
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