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Pengaruh Sales Promotion, Website Quality, dan Pisitive Emotion terhadap Impu…
"Tujuan: Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh sales promotion, website quality, dan positive emotion terhadap impulsive buying pada pengguna aplikasi Shopee di kota Bogor Raya. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan data primer dan menggunakan analisis regresi linear berganda. Data dari penelitian ini dikumpulkan dengan menyebar k…
- Edition
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- ISBN/ISSN
- NIM.19101148
- Collation
- -
- Series Title
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- Call Number
- REF 658.8342 PUS p
Impulsive Purchasing Behaviour On E-Commerce Platform Post Lockdown Amongst U…
"Goal : The objectives of this study are to understand how post-lockdown impulsivity has affected university students, to identify the product that most tempts university students of Jabodetabek to buy something on impulse, to recognise how religiosity influences impulsive purchases among university students in Jabodetabek, and to learn the factors that influence impulsivity among uni…
- Edition
- -
- ISBN/ISSN
- NIM.19103059
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 PRA i
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