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FAKTOR-FAKTOR YANG MEMPENGARUHI PREFERENSI HALAL PADA PRODUK KOSMETIK DI KALA…
The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and religiosity t…
- Edition
- Vol 10 No 1 Maret 2024
- ISBN/ISSN
- 2661-688X
- Collation
- -
- Series Title
- -
- Call Number
- -
Faktor- Faktor Yang Mempengaruhi Preferensi Halal Pada Produk Kosmetik Di Ka…
Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…
- Edition
- Vol. 10 No. 1 Maret 2024
- ISBN/ISSN
- 2621-668X
- Collation
- pp.80-95
- Series Title
- -
- Call Number
- -
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