"Objectives: This study aims to analyze and understand the influence of cosmetic safety knowledge, halal labels, and religiosity on thayyib, as well as how income moderates the relationship between cosmetic safety knowledge, halal labels, and religiosity with thayyib. Methods: This study employs a quantitative approach using the SEM-PLS (Structural Equation Modeling-Partial Least Squa…
"Objective : This study aims to analyze the effect of Fear of Missing Out (FoMO), Halal Awareness, Halal Label, and Store Atmosphere on purchasing decisions at oriental restaurants in the Jabodetabek area. Methods : The method used in this study was quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique using SmartPL…
Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of sa…
“Determinant Factors of Purchasing Halal-Certified Herbal Medicine in Jabodetabek: An Analysis of Education as a Moderating Variable” : This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 203 Muslim respondents who had consumed herbal medicines in the Jabodetabek area. The data were analyzed us…
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was…
Health is a key element in life. Everyone wants to always be in good health so they can carry out their activities for a day. One of the artificial drinks that are useful for increasing stamina is energy drinks. Energy drinks are drinks that contain caffeine, taurine, ginseng and sugar which aim to increase energy. This study aims to determine whether halal labels, perceptions, and heal…
Usaha Mikro Kecil dan Menengah (UMKM) mempunyai peran yang besar dalam pembangunan ekonomi nasional, penyerapan tenaga kerja, pengurangan jumlah kemiskinan dan mejadi motor penggerak pertumbuhan aktivitas ekonomi nasional. Krisis ekonomi yang terjadi di Indonesia beberapa waktu yang lalu, sektor UMKM terbukti tangguh dan memiliki daya tahan yang relatif kuat dalam menghadapi krisis. B…
Goal : This study aims to determine how the influence of the Halal Label, Lifestyle and Price variables on the Purchasing Decision of consumers from the millennial generation in the Jabodetabek area. Method : The sample in this study was taken using a data collection method called purposive sampling. The number of samples obtained was 122 respondents. This research is a research with …