Tujuan: Penelitian ini bertujuan untuk menganalisis kinerja indeks saham utama di Bursa Efek Indonesia yaitu JII, LQ45 dan SRI-KEHATI. Metode: Penelitian ini menggunakaan metodologi penelitian komparatif dengan pendekatan kuantitatif, memanfaatkan perhitungan Return indeks, rasio Sharpe, rasio Treynor, dan rasio Jensen untuk mengevaluasi kinerja indeks saham. Data bulanan dari Januari 2017 hing…
Tujuan : Menyelidiki pengaruh peran Sertifikasi Halal, Digital Marketing, dan Word of Mouth terhadap keputusan pembelian dalam studi kasus Golden Lamian di Wilayah Bogor. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS vs4. Hasil/ temuan : Berdasarkan hasil penelitian ini, Sertifikasi Halal, Digital …
Penelitian ini bertujuan untuk mengetahui pengaruh sertifikasi halal, kualitas produk, harga, dan promosi terhadap minat beli kulkas halal di Jabodetabek. : Penelitian ini menggunakan pendekatan kuantitatif dengan data primer sebagai sumber data yang digunakan. Sumber data yang dikumpulkan berasal dari penyebaran kuesioner kepada responden di Jabodetabek melalui platform Google Fo…
"Objective: This study aims to determine whether cost, halal awareness, halal knowledge, and perceived ease of process influence the interest of MSMEs (Micro, Small, and Medium Enterprises) in obtaining halal certification in the Bogor area. Method: This research uses a quantitative approach with multiple linear regression analysis techniques. The sample was selected using purposive …
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
"This study aims to analyze the provisions of regulations for Muslim consumer protection for food products without halal certification in Indonesia and to determine the alignment of these regulations with the maqashid sharia for food products without halal certification. This study uses a juridical normative method. The normative method is used to examine applicable laws and regulat…
Objective: This study aims to measure the level of Consumer Loyalty using the variables of Brand Image, Halal Certification, Price, Product Quality and Location towards the Consumer Loyalty of Mie Gacoan Bogor. Methods: Using a descriptive qualitative approach with Multiple Linear Regression analysis techniques. Sampling was conducted using Purposive Sampling with the criteria that respondents …
Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to und…
Kualitatif
This study aims to determine the determinants of MSMEs certifying halal their business products in the food and beverage industry in the Jabodetabek area. The population of this research is MSMEs in the food and beverage industry in the Jabodetabek area. Sampling was carried out using the minimum criteria from the SEM-PLS, with a minimum of 100 respondents. The data were obtained using …