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Analisis Pengaruh Celebrity Endorse, Beauty Influencer, Harga dan Sertifikat …
Goal: This thesis aims to find out whether there is an influence from celebrity endorsers, beauty influencers, prices and halal certification on millennial consumer buying interest in Make Over Jabodetabek cosmetic products. Methode: This research uses a descriptive qualitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questio…
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- ISBN/ISSN
- NIM.16101167
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8343 ILL a
Determinats Of Millenials' K-Food Demand In Jabodetabek Does Halal Matter
Hallyu or Korean wave is Korean culture that is widespread in the world with various promotions through films, music, variety, etc. in the 1990s, one of which has become a trend is Korean food which is very popular because of its taste and Indonesian people have started to participate in producing Korean food. . The purpose of this study was to determine the determinants of Muslim mil…
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- ISBN/ISSN
- NIM.17103008
- Collation
- ES
- Series Title
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- Call Number
- REF 297.5732 FAT d
Faktor Yang Mempengaruhi Keputusan Pembelian Produk Garnier Pada Masyarakat B…
Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung beberapa variabel, yakni Citra Merek, Endorser, Label Halal, Kualitas Produk dan Harga terhadap keputusan pembelian secara sendiri-sendiri dan secara bersama-sama. Sampel yang digunakan dalam penelitian adalah 100 responden. Data dalam penelitian ini dikumpulkan menggunakan kuesioner dan menggunakan metode …
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- ISBN/ISSN
- NIM.1519104
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.4036 AUL f
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