"Goal : This study aims to analyze the influence of Maqashid Sharia dimensions on the intention to use halal cosmetics among married Muslim women in the Greater Jakarta area (Jabodetabek). Halal cosmetics are viewed not only as a matter of aesthetic need but also as an expression of religious values implementation within Muslim family life. Methode : This study stems from the importance …
The purpose of this research is to analyze the influence of digital disruption on consumer preferences in product or service selection. This study utilizes the Structural Equation Modeling Partial Least Square (SEM-PLS) model. The results indicate that digital disruption significantly affects consumer preferences. Changes in consumer behavior triggered by digital advancements, such as the ease …