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Pengaruh Religiusitas Dan Tingkat Pendidikan terhadap Perilaku Konsumen Dalam…
To find out whether the factor of religiosity and level of education has an influence on consumer behavior in buying Halal products with the FMGC (Fast Moving Consumer Goods) category in the people of Bogor Regency. This study uses descriptive quantitative methods. The data used in this study were one hundred respondents from the Bogor Regency community who were randomly distributed. …
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- 17101066
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- REF 658.8342 IHS p
Pengaruh Dimensi Maqashid Syariah Terhadap Intensi Penggunaan Kosmetik Halal …
"Goal : This study aims to analyze the influence of Maqashid Sharia dimensions on the intention to use halal cosmetics among married Muslim women in the Greater Jakarta area (Jabodetabek). Halal cosmetics are viewed not only as a matter of aesthetic need but also as an expression of religious values implementation within Muslim family life. Methode : This study stems from the importance …
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- NIM.2210405015
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- REF 658.8343 ARS p
Faktor-faktor yang Mempengaruhi Kepuasan Konsumen terhadap Pembelian Produk K…
This research aims to analyze the factors that influence consumer satisfaction with purchasing Nako coffee products in Bogor where the x variables in this research are service, facilities, price, product and Islamic marketing ethics. : This research uses a quantitative approach by conducting a survey of 270 respondents who are customers at Kopi Nako Bogor via electronic media (g…
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- NIM..S.2010101091
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- REF 658.8342 NUR f
Analisis Pengaruh Nilai Religiusitas, Literasi Halal, dan Pengetahuan Produk …
Objective: This study aims to analyze the influence of religiosity, halal literacy, and product knowledge on the decision of Muslim consumers in the JABODETABEK region to boycott McDonald's products. The research is motivated by the increasing awareness among Muslim consumers of global issues, such as the Israel-Palestine conflict, which affect their consumption decisions. Method: The…
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- ISBN/ISSN
- NIM.S.2210103030
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- ES
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- REF 297.39 SHO a
Tinjauan hukum positif dan syariah terhadap perlindungan konsumen pada invest…
Penelitian ini bertujuan untuk menganalisis mekanisme perlindungan hukum terhadap konsumen dalam investasi online Peer-to-Peer (P2P) lending syariah dari perspektif hukum positif dan hukum syariah. Dalam beberapa tahun terakhir, investasi online P2P lending syariah telah menjadi tren yang signifikan di Indonesia, seiring dengan perkembangan teknologi finansial yang pesat. Meskipun mena…
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- ISBN/ISSN
- NIM2010204006
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- HES
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- REF 650 HAZ t
Faktor-Faktor Yang Mempengaruhi Konsumen Terhadap Minat Boikot Produk Pro Israel
Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi minat konsumen untuk memboikot produk pro-Israel. Penelitian ini akan dikhususkan untuk Gen-Z dan Milenial pada wilayah Jawa Barat. : Penelitian ini menggunakan pendekatan kuantitatif dengan data primer sebagai sumber data yang digunakan. Sumber data yang dikumpulkan berasal dari penyebaran kuesioner kepad…
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- ISBN/ISSN
- NIM. 20101.03116
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- ES
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- REF 658.8342 AST f
Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat…
"This study aims to examine repurchase intention in the Shopee marketplace using the variables of Attitude, Consumer Trust, and Ease of Use. The research is specifically focused on Generetion Z in Riau Province. : This study employs a descriptive quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM) as the analysis technique. The sampling method …
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- NIM.2110101058
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- REF 658.84 HAS p
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Goodle Bag Di Ri…
" To Analyse The Factors That Influence The Decision To Purchase Goodie Bags in Modern Retail and Their Impact On Environmental Sustainability. : This research employs a quantitative approach utilizing a case study of communities in Greater Jakarta. Data was collected through questionnaires distributed using Google Forms. Data analysis techniques used Structural Equation Modelling…
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- ISBN/ISSN
- NIM.2110101138
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- REF658.8342 FAU a
Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
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- ISBN/ISSN
- NIM.2310101002
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- REF 658.84 RIF p
Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawa…
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
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- ISBN/ISSN
- NIM2310101105
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- REF 658.83 SAW p
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