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Pengaruh Brand Image, Brand Trust Dan Electronic Word Of Mouth Terhadap Keput…
Tujuan Metode Hasil/Temuan Kata Kunci : Saniah : S. 20101.01014 : Manajemen Bisnis Syariah : PENGARUH BRAND IMAGE, BRAND TRUST DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BUTTONSCARVES : Skripsi ini bertujuan untuk menguji pengaruh citra merek, kepercayaan merek, dan Electronic Word of Mouth terhadap keputusan pembelian produk Buttonscarves (Studi Kasus pada Masyarakat…
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- NIM.20101.01014
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- REF 658.8342 SAN p
Pengaruh Harga Dan Brand Image Terhadap preferensi Pelanggan Gojek Dengan Maq…
" : To analyze the influence of price and brand image on gojek customer preferences with maqashid syariah as a mediating variable in the city of Bogor. : This study employed a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis. Data were collected by distributing questionnaires to 180 Gojek user respondents in the Bogor city area. …
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- NIM.2110101054
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- REF 658.8342 WAT p
Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
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- NIM.2110101066
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- REF 658.8342 SHO p
Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
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- NIM.21101.01074
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- REF 658.8343 ISN p
Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
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- NIM.2110101110
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- REF 658.84 HAQ p
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
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- NIM.2110101165
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- REF 658.8342 FAS p
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
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- NIM.2110101014
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- REF 658.8342 MAR p
Pengaruh E-Service Quality Dan Brand Image Terhadap Loyalitas Nasabah Bank Sy…
Goal : This study examines the factors influencing customer loyalty to Islamic banking in Indonesia in the current technological era. Using quantitative methods, this study applies Expectancy Confirmation Theory (ECT) to test the influence of eservice quality, brand image, and religiosity as moderating variables. Methode : This study used the PLS-SEM method. Primary data were collected fr…
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- NIM.2120405010
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- REF 332.1 PUT p
Pengaruh Kesadaran Halal, Sertifikasi Halal, Citra Merek, dan Kualitas Produk…
Tujuan: Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran halal, sertifikasi halal, citra merek, dan kualitas produk terhadap keputusan pembelian produk Mie Gacoan. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik sampel menggunakan non-probability sampling dan purposive sampling dengan disebarkan kuesioner kepada 400 konsumen yang pernah membeli pr…
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- NIM.2010101010
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- REF 658.8342 ALM p
Pengaruh Brand Image, Harga, E-WOM, dan Halal Awareness terhadap Keputusan Pe…
Purpose : To find information about the effect of using brand image, price, E-Wom, and halal awareness on purchasing decisions on Marshwillow products in JABODETABEK both partially and stimulantly. Methods : This research uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with the Marsh…
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- NIM2010101150
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- REF 658.8342 AZZ p
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