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Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
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- ISBN/ISSN
- NIM.2110101011
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.8342 PRA p
Analisis brand awareness dan perceived quality pada bank muamalat Indonesia d…
Seiring dengan berkembangnya zaman, dalam beberapa tahun terakhir, perbankan syariah terus menunjukkan perkembangan yang lebih cepat dari perkiraan. Bahkan bank-bank konvensional pun mulai berlomba membuka divisi syariah karena melihat minat masyarakat yang demikian tinggi pada produk perbankan syariah. Tak pelak, semakin banyak bank yang terjun dalam industri perbankan syariah, memic…
- Edition
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- ISBN/ISSN
- NIM.0509.022
- Collation
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- Series Title
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- Call Number
- Ref. 658.8 DEW a
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