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Analisis Pengaruh Nilai Religiusitas, Literasi Halal, dan Pengetahuan Produk …
Objective: This study aims to analyze the influence of religiosity, halal literacy, and product knowledge on the decision of Muslim consumers in the JABODETABEK region to boycott McDonald's products. The research is motivated by the increasing awareness among Muslim consumers of global issues, such as the Israel-Palestine conflict, which affect their consumption decisions. Method: The…
- Edition
- -
- ISBN/ISSN
- NIM.S.2210103030
- Collation
- ES
- Series Title
- -
- Call Number
- REF 297.39 SHO a
Faktor-Faktor Yang Mempengaruhi Konsumen Terhadap Minat Boikot Produk Pro Israel
Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi minat konsumen untuk memboikot produk pro-Israel. Penelitian ini akan dikhususkan untuk Gen-Z dan Milenial pada wilayah Jawa Barat. : Penelitian ini menggunakan pendekatan kuantitatif dengan data primer sebagai sumber data yang digunakan. Sumber data yang dikumpulkan berasal dari penyebaran kuesioner kepad…
- Edition
- -
- ISBN/ISSN
- NIM. 20101.03116
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 AST f
Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
- Edition
- -
- ISBN/ISSN
- NIM.2110101066
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 SHO p
Sentiment Analysis On Boycot Movement: Nvivo Approve
"Many countries have carried out the boycott, divestment, and sanction (BDS) movement. Research on this topic contains an interesting sentimental side and needs to be mapped to help future research. This study aims to determine the problem's evolution and mapping, along with sentiment analysis related to BDS. This study uses a descriptive statistical analysis approach combined with meta…
- Edition
- Vol.13, No.2
- ISBN/ISSN
- 2684-8228
- Collation
- -
- Series Title
- -
- Call Number
- -
Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat…
This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that cust…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101043
- Collation
- 2559 - 2579
- Series Title
- -
- Call Number
- -
Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Teraf…
"Goal : This study aims to analyze the influence of consumer animosity, religiosity, boycott motivation, and product knowledge on consumer switching behavior in choosing substitute products for those boycotted due to affiliations with Israel. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. D…
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- -
- ISBN/ISSN
- NIM.2110103011
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 SAR d
Analisis Pengaruh Religiusitas, Humanity, dan Norma Subjektif dalam Memboikot…
Tujuan : Penelitian ini memiliki tujuan untuk mengetahui pengaruh religiusitas, humanity dan norma subjektif terhadap niat untuk memboikot makanan fast food pro-Israel. Metode : Penelitian ini menggunakan pendekatan kuantitatif dengan data primer sebagai sumber data yang digunakan. Sumber data yang dikumpulkan berasal dari penyebaran kuesioner kepada responden di Bogor melalui platfo…
- Edition
- -
- ISBN/ISSN
- NIM2010103043
- Collation
- ES
- Series Title
- -
- Call Number
- REF 339.4 RAH a
The Role of Religiosity, Consumer Animosity, and Ethnocentrism in Explaining …
The protracted conflict between Israel and the Palestinian Hamas group, culminating with an Israeli offensive in October 2023, has caused significant suffering to the Palestinian people. The response to the attack, including international support and a fatwa from the Indonesian Ulema Council (MUI), has prompted Indonesians to boycott products linked to Israel. This study aims to investigate the…
- Edition
- Volume 5, No. 1, June 2024
- ISBN/ISSN
- 2723-6749
- Collation
- pp.134-152
- Series Title
- -
- Call Number
- -
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