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Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Teraf…
"Goal : This study aims to analyze the influence of consumer animosity, religiosity, boycott motivation, and product knowledge on consumer switching behavior in choosing substitute products for those boycotted due to affiliations with Israel. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. D…
- Edition
- -
- ISBN/ISSN
- NIM.2110103011
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 SAR d
The Role of Religiosity, Consumer Animosity, and Ethnocentrism in Explaining …
The protracted conflict between Israel and the Palestinian Hamas group, culminating with an Israeli offensive in October 2023, has caused significant suffering to the Palestinian people. The response to the attack, including international support and a fatwa from the Indonesian Ulema Council (MUI), has prompted Indonesians to boycott products linked to Israel. This study aims to investigate the…
- Edition
- Volume 5, No. 1, June 2024
- ISBN/ISSN
- 2723-6749
- Collation
- pp.134-152
- Series Title
- -
- Call Number
- -
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