This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling andquantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by…
ABSTRACTThis research aimsto explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth.The population of this study consists of GenerationZ in Bogor.Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research r…
This research creates a breakthrough by bringing the National Zakat Index (IZN) approach to measure the role of zakat in increasing the Human Development Index (HDI), an aspect that is still minimally explored in the literature. Focusing on analyzing the performance of BAZNAS Bekasi city provides added value, considering that BAZNAS Bekasi city has proven to be good and transparent in the distr…
Abstract Penelitian ini bertujuan untuk mengetahui dampak label halal dan pengetahuan terhadap keputusan pembelian produk kosmetik halal pada generasi Z di wilayah Jabodetabek. Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data primer melalui kuisioner yang di isi oleh responden, terkait label halal dan pengetahuan terhadap keputusan konsumen menggunakan produk kosmeti…
Abstract The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using…
This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …
Abstract The reason researchers chose the uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of brand image, price, product quality and promotion on purchasing decisions of uniqlo consumers in the cities of Jakarta, Bogor, D…
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
ABSTRACT Introduction The rapid advancement of technology, especially in the banking sector such as digital or non-cash payments, has driven society to transition from traditional cash transactions to non-cash transactions. This behavioral shift has become a societal trend known as the cashless society. Objectives This study aims to analyze the behavior of a cashless society based on …
Abstract Islam is a perfect religion. Whether it's from a very small thing even to the affairs of state government. Everything is well calculated by Islam. It is inseparable in terms of the economy, in this case the market. Various economic thoughts emerged in the times. There are two contrasting economic systems. First, the capitalist economic system which promotes absolute freedom without an…