Abstract The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using…
This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …
Abstract The reason researchers chose the uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of brand image, price, product quality and promotion on purchasing decisions of uniqlo consumers in the cities of Jakarta, Bogor, D…
Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
ABSTRACT Introduction The rapid advancement of technology, especially in the banking sector such as digital or non-cash payments, has driven society to transition from traditional cash transactions to non-cash transactions. This behavioral shift has become a societal trend known as the cashless society. Objectives This study aims to analyze the behavior of a cashless society based on …
Abstract Islam is a perfect religion. Whether it's from a very small thing even to the affairs of state government. Everything is well calculated by Islam. It is inseparable in terms of the economy, in this case the market. Various economic thoughts emerged in the times. There are two contrasting economic systems. First, the capitalist economic system which promotes absolute freedom without an…
Abstract This study aims to analyze the influence of halal labels, price and service quality on drug purchasing decisions among students at the Tazkia Bogor Islamic Institute. Considering that the majority of Indonesia's population is Muslim, the halal label is an important factor in product purchasing decisions, including medicines. This research uses quantitative methods by collecting primar…
Abstract Currently, the world is experiencing rapid changes with the advent of the Fourth Industrial Revolution. Digital technology is rapidly developing worldwide, including in Indonesia. Technological advancements have permeated all human activities, including the business world, through innovations in electronic commerce, commonly known as e-commerce. This research uses descriptive quantita…
Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…
Risiko terbesar yang dihadapi dalam dunia perbankan adalah risiko pembiayaan. Adapun Baitul Maal Wat Tamwil (BMT) Mandiri Artha Sejahtera adalah suatu lembaga jasa keuangan mikro yang menggunakan dasar syariah Islam dan menjalankan usahanya dengan prinsip syariah yang mengacu kepada Al-Quran dan Al-Hadits. Pada BMT Mandiri Artha Sejahtera memiliki banyak jenis pembiayaan dan bentuk akad…