Abstract This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their…
ABSTRACT Introduction The rapid advancement of technology, especially in the banking sector such as digital or non-cash payments, has driven society to transition from traditional cash transactions to non-cash transactions. This behavioral shift has become a societal trend known as the cashless society. Objectives This study aims to analyze the behavior of a cashless society based on …
Abstract Islam is a perfect religion. Whether it's from a very small thing even to the affairs of state government. Everything is well calculated by Islam. It is inseparable in terms of the economy, in this case the market. Various economic thoughts emerged in the times. There are two contrasting economic systems. First, the capitalist economic system which promotes absolute freedom without an…
Abstract This study aims to analyze the influence of halal labels, price and service quality on drug purchasing decisions among students at the Tazkia Bogor Islamic Institute. Considering that the majority of Indonesia's population is Muslim, the halal label is an important factor in product purchasing decisions, including medicines. This research uses quantitative methods by collecting primar…
Abstract Currently, the world is experiencing rapid changes with the advent of the Fourth Industrial Revolution. Digital technology is rapidly developing worldwide, including in Indonesia. Technological advancements have permeated all human activities, including the business world, through innovations in electronic commerce, commonly known as e-commerce. This research uses descriptive quantita…
Abstract The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and r…
Risiko terbesar yang dihadapi dalam dunia perbankan adalah risiko pembiayaan. Adapun Baitul Maal Wat Tamwil (BMT) Mandiri Artha Sejahtera adalah suatu lembaga jasa keuangan mikro yang menggunakan dasar syariah Islam dan menjalankan usahanya dengan prinsip syariah yang mengacu kepada Al-Quran dan Al-Hadits. Pada BMT Mandiri Artha Sejahtera memiliki banyak jenis pembiayaan dan bentuk akad…
Tujuan - Penelitian ini dimaksudkan untuk menganalisa rencana bisnis dengan analisa bisnis model kanvas dengan tujuan untuk mendapatkan hasil yang akurat pada elemen customer segments value propositions dan channel dari rencana bisnis yang akan dibangun. Metode Penelitian - Penelitian ini menggunakan metode action research untuk mengetahui potensi pasar terutama pada customer segments …
Tujuan: Skripsi ini bertujuan untuk menganalisis apakah terdapat pengaruh dari variabel gaya hidup, variabel iklan, dan variabel citra merek terhadap keputusan konsumen menggunakan aplikasi e-money khususnya OVO pada masyarakat Tanjung Pandan Belitung. Metode : Penelitian ini menggunakan metode kuantitatif deskriptif dan menggunakan non probability sampling dan purpose sampling untuk m…
Introduction: Community productivity is critical in maintaining quality of life to avoid disasters. The use of digital technology in the economic aspect has also provided opportunities for people far from the market to earn income to meet their living needs. Objective: This quantitative study aimed to explore the impact of halal labeling, price, and product quality on consumer loyalty toward In…