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Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat…
This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that cust…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101043
- Collation
- 2559 - 2579
- Series Title
- -
- Call Number
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Pengaruh Viral Marketing, Content Marketing Dan Brand Image Terhadap Keputusa…
"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …
- Edition
- -
- ISBN/ISSN
- NIM.2110101092
- Collation
- -
- Series Title
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- Call Number
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"PENGARUHGAYAHIDUP,KUALITASPRODUK,DAN HARGAPRODUKTERHADAPKEPUTUSAN PEMBEL…
" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…
- Edition
- -
- ISBN/ISSN
- NIM.19101046
- Collation
- -
- Series Title
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Rencana Program Sosial Pembelajaran Tilawah Qur'an Safawi Dengan Analisis Bis…
"Objective: This study aims to design and analyze the business model of learning Al Qur'an recitation using the SAPAWI method (Sadar, Paham, dan Aksi) using the Business Model Canvas (BMC) approach. The main objective of this study is to create a strategy for developing sustainable and socially valuable recitation learning, while also having economic potential through mapping relevant bu…
- Edition
- -
- ISBN/ISSN
- NIM.2110101167
- Collation
- -
- Series Title
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The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Ha…
Purpose: This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year. Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to …
- Edition
- Vol. 9, No. 1
- ISBN/ISSN
- 2548-2343
- Collation
- -
- Series Title
- -
- Call Number
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ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
- Edition
- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- -
- Series Title
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- Call Number
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Systematic literature review analisa faktor faktor yang mempengaruhi minat ma…
"The aim of this research is to analyze factors that can influence people's interest in using services in sharia cooperatives, where sharia cooperatives have an important role in the economy after banking. This research uses qualitative methods, using the Publish or Perish application to analyze various journals that already exist on Google Scholar. which includes behavioral research on…
- Edition
- Volume 5 No 9 2024
- ISBN/ISSN
- 2620295
- Collation
- -
- Series Title
- -
- Call Number
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PENGARUH BRAND TRUST, BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMB…
Penelitian yang bertujuan dalam mengekplorasi pengaruh dalam brand trust, brand awareness, dan brand image terhadap keputusan dalam melakukan pembelian laptop ASUS pada mahasiswa di wilayah Jabodetabek. Pada penelitian menggunakan metode survei dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Sampel penelitian diambil dari mahasiswa yang menggunakan laptop Asus di wilayah Jabode…
- Edition
- Vol. 2, No. 3
- ISBN/ISSN
- 2684 - 8317
- Collation
- -
- Series Title
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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Be…
This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested …
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101060
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
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Pengaruh Social Media, Shopping Lifestyle, Dan Customer Experience Terhadap P…
"Expanding the limitations of the study to confirm the antecedents' influence on impulse buying, particularly in marketplace sales, is the expected contribution of this study. Thus, the study aims to examine the influence of shopping lifestyle, social media marketing, and customer experience on Gen Z's impulse buying in purchases through marketplaces. To do so, the study utilizes a quanti…
- Edition
- Vol.1, No2 Mei 2024
- ISBN/ISSN
- NIM.2110101020
- Collation
- 3046-7144
- Series Title
- -
- Call Number
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