Filter by
Faktor-Faktor Yang Mempengaruhi Minat Membeli Rumah Keluarga Muda Generasi Sa…
Tujuan : Untuk mengetahui pengaruh literasi keuangan, overconfidence, konsumsi rumah tangga serta perilaku keuangan terhadap minat membeli rumah pada generasi sandwich pada wilayah Bogor. Metode : Menggunakan metode Structural Equation Modeling – Partial Least Square (SEM-PLS). Hasil : Hasil dalam penelitian ini menunjukkan bahwa variabel Literasi Keuangan, Overconfidence dan Ko…
- Edition
- -
- ISBN/ISSN
- NIM.20101.01133
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 MUK f
Rencana Pengembangan Bisnis "LENGKO SR" (Makanan Khas Daerah Tasikmalaya) Den…
Lengko merupakan salah satu makanan khas Tasikmalaya yang menyajikan potongan lontong, sewiran daging ayam atau potongan daging sapi yang dibalut dengan kuah khasnya yang kaya akan bumbu rempah pilihan di dalamnya. Dalam tradisi warga Tasikmalaya, Lengko menjadi salah satu menu wajib yang harus ada saat perayaan Hari Raya Idul Fitri dan Idul Adha. Dalam penelitian pengembangan bisnis …
- Edition
- -
- ISBN/ISSN
- NIM. 18101186
- Collation
- -
- Series Title
- -
- Call Number
- REF 650 GIL r
Pengaruh Persepsi Kemudahan, Persepsi Kebermanfaatan, dan Sikap Terhadap Mina…
This study aims to analyze the influence of perceived ease of use, perceived usefulness, and attitude on the interest in using Sharia fintech crowdfunding services in the Jabodetabek community. This research employs a quantitative method with purposive sampling on 100 respondents. The research instrument consists of a structured questionnaire with a Likert scale of 1-5, and data analysis is con…
- Edition
- -
- ISBN/ISSN
- NIM.2010103027
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat…
This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that cust…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110101043
- Collation
- 2559 - 2579
- Series Title
- -
- Call Number
- -
Pengaruh Viral Marketing, Content Marketing Dan Brand Image Terhadap Keputusa…
"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …
- Edition
- -
- ISBN/ISSN
- NIM.2110101092
- Collation
- -
- Series Title
- -
- Call Number
- -
"PENGARUHGAYAHIDUP,KUALITASPRODUK,DAN HARGAPRODUKTERHADAPKEPUTUSAN PEMBEL…
" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…
- Edition
- -
- ISBN/ISSN
- NIM.19101046
- Collation
- -
- Series Title
- -
- Call Number
- -
Rencana Program Sosial Pembelajaran Tilawah Qur'an Safawi Dengan Analisis Bis…
"Objective: This study aims to design and analyze the business model of learning Al Qur'an recitation using the SAPAWI method (Sadar, Paham, dan Aksi) using the Business Model Canvas (BMC) approach. The main objective of this study is to create a strategy for developing sustainable and socially valuable recitation learning, while also having economic potential through mapping relevant bu…
- Edition
- -
- ISBN/ISSN
- NIM.2110101167
- Collation
- -
- Series Title
- -
- Call Number
- -
The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Ha…
Purpose: This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year. Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to …
- Edition
- Vol. 9, No. 1
- ISBN/ISSN
- 2548-2343
- Collation
- -
- Series Title
- -
- Call Number
- -
ZAMZAM MART MINI MARKET BUSINESS STRATEGIES WITH CUSTOMER SURVEY AND BMC ANAL…
A mini market is a small store that sells various goods and food, similar to a supermarket but on a smaller scale. The presence of Zamzam Mart as a mini market run by self-employed entrepreneurs in the Ciampea Udik region of Bogor is crucial and provides convenience for rural residents who are not accustomed to online shopping. However, the competition with franchise businesses is intense. The …
- Edition
- Vol. 15, No. 1 (2024)
- ISBN/ISSN
- 2579-6453
- Collation
- -
- Series Title
- -
- Call Number
- -
Systematic literature review analisa faktor faktor yang mempengaruhi minat ma…
"The aim of this research is to analyze factors that can influence people's interest in using services in sharia cooperatives, where sharia cooperatives have an important role in the economy after banking. This research uses qualitative methods, using the Publish or Perish application to analyze various journals that already exist on Google Scholar. which includes behavioral research on…
- Edition
- Volume 5 No 9 2024
- ISBN/ISSN
- 2620295
- Collation
- -
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography