"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
Objective : Indonesia, as the country with the largest Muslim population in the world, represents a highly potential market for umrah services. Nevertheless, common challenges such as uncertainty of departure, lack of spiritual guidance, and non-transparent cost practices reduce public trust in travel agencies. This study aims to analyze the customer segments and value proposition of Rihlah Mul…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
Goal Method : To analyze the influence of Perceived Ease of Use and Perceived Usefulness on Loyalty of Gen Z Sharia Fintech Users in Jabodetabek, with Customer Satisfaction as a Mediator : This study used a quantitative approach with a case study of Gen Z in Jabodetabek. Data collection was conducted through a Google Form questionnaire. The data were processed using SEM-PLS anal…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…
"Based on data from the Ministry of Religious Affairs of the Republic of Indonesia, Muslims constitute the majority population, reaching 229.62 million, while the Indonesian Internet Service Providers Association (APJII) reported 221,563,479 internet users in 2024. Arabic holds a unique position as the language of the Qur’an; however, many who have memorized it do not understand its m…
Tujuan: Eco Palm sebuah produk pupuk organik yang dikembangkan dari limbah tandan kosong kelapa sawit (TKKS), melalui pendekatan Business Model Canvas dengan tujuan menentukan elemen customer segmentation dan value proposition. Metode: Metodologi penelitian mencakup observasi langsung serta wawancara mendalam terhadap 13 informan yang terdiri dari petani, pelaku usaha pertanian, ibu rumah tangg…
Objective: This study aims to analyze the use of the Accurate-based accounting information system at PT XYZ, an MSME engaged in healthy food and beverage production, and to evaluate its impact on the company’s operational efficiency. Method: This research employs a descriptive qualitative method with data collected through interviews, observations, and documentation. User satisfaction …
Tujuan: Penelitian ini bertujuan untuk merancang rencana bisnis hidroponik “Sayurawak Farm” menggunakan pendekatan Business Model Canvas (BMC) dengan fokus pada dua elemen utama, yaitu Value Proposition dan Customer Segment. Latar belakang penelitian didasari oleh rendahnya jumlah petani hidroponik di Kabupaten Kampar, Provinsi Riau, serta tingginya ketergantungan pasokan sayuran dari luar …
Culinary is a field of business that is always sought after by people, because food and drink are necessities. Badan Ekonomi Kreatif (Bekraf) said the culinary business made the biggest contribution to the creative economy sector. This is a great opportunity to make a business plan in the culinary field. Nasi Jeruk Eats is a brand with a Rice Bowl main product plan. In this canvas model…