"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…
This research aims to analyze digital marketing strategies through the alignment of Search Engine Optimization (SEO) practices and blog content management to increase website traffic for PT DCConnect Global. The study focuses on how the implementation of integrated SEO strategies with blog content can enhance website visibility in organic search results, as well as how Islamic val…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
Objective: This study aims to analyze the level of legal literacy among MSME actors at Babakan Madang Market in dealing with thuggery, and to formulate preventive strategies. Thuggery in the form of illegal levies and intimidation is often tolerated due to a lack of legal awareness among traders. Method: Using a qualitative juridical-empirical approach, data were obtained through int…
: To Analyze the short-term and long-term relationships between the Dow Jones Islamic Market Index (DJIM), world gold prices, IDR/USD exchange rates, world oil prices, Bitcoin, and benchmark interest rates on the performance of the Jakarta Islamic Index (JII), Evaluate the performance response of the Jakarta Islamic Index (JII) and knowing the relative contribution of each independent variable …
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
Objective: Arabic is the language of the holy book, namely the Quran, which is a guide for the religion of Muslims. Therefore, Arabic is certainly the most influential language for billions of Muslims worldwide. By realizing the importance of language as a communication tool, the wide reach of Arabic in the world, and the number of people interested in mastering Arabic such as students and work…