Tujuan dari penelitian ini adalah untuk mengetahui apakah religiositas, pengetahuan, dan media sosial mempengaruhi tingkat kesadaran Muslim serta untuk melihat apakah variabel-variabel tersebut bersama dengan kesadaran Muslim mempengaruhi minat milenial dalam perjalanan ke pariwisata halal Indonesia. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan menyebarkan…
Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung halal awareness, halal label, brand image, kesehatan, beauty influencer dan religiusitas terhadap keputusan pembelian baik secara parsial maupun simultan. Sampel yang digunakan dalam penelitian ini adalah 150 responden. Data dalam penelitian ini dikumpulkan menggunakan kuisioner dan menggunakan pendekatan ku…
range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultur…
The aim of this study is to evaluate the impact of three main factors: Religiousness, Halal Literacy, and Consumer Attitude on halal tourism preferences in Solok. The method employed in this research is Partial Least Square Structural Equation Modeling (SEM-PLS). The study involved 150 participants from various segments of society. The analysis results indicate that Halal Literacy significantly…
This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling andquantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by…
ABSTRACTThis research aimsto explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth.The population of this study consists of GenerationZ in Bogor.Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research r…
Abstract This research aims to investigate the influence of halal literacy, religiosity, and awareness of halal on consumer buying interest in halal certified restaurants in the Jabodetabek area, with a focus on Generation Z. Data was collected through a survey targeting 162 respondents using a scale of 1 to 6. Testing was carried out using the Smart PLS V.3 analysis tool and the Structural Eq…
Tujuan – Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, akses finansial, pemberdayaan, dan religiusitas terhadap kinerja UMK. Metode Penelitian - Metode analisis data dalam penelitian ini menggunakan Structural Equation Modelling (SEM) dan diolah menggunakan analisis Partial Last Square (PLS) dan Package for the Social Sciences (SPSS). Sampel penelitian yang…
This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that th…
"This study aims to analyze the impact of Islamic accounting education and the level of religiosity on ethical behavior. All variables were measured using questionnaire instrument which were distributed to 53 undergraduate students majoring in Islamic accounting located in Java. The hypotheses were tested using multiple regression analysis. The results shows that Islamic accounting ed…