Tindakan
Penelitian ini bertujuan untuk menganalisis kepuasan nasabah dalam perbankan digital syariah dengan menggunakan model E-SERVQUAL, khususnya pada Bank Jago Syariah, dengan mengacu pada enam dimensi yaitu Efficiency, Reliability, Fulfillment, Privacy, Responsiveness, dan Contact. : Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan analisis d…
Kualitatif
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
Kuantitatif
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equa…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…
"Objective : This study aims to analyze the permissibility of zero percent interest credit products offered in the paylater service of the online shopping site Shopee Indonesia from the perspective of sharia economic law. Interest-free credit products, which are often promoted as a more affordable financing alternative, attract the attention of many consumers, but in the context of shar…
Objective: This study aims to analyze customer satisfaction using the Importance Performance Analysis (IPA) method on the @jartebeauty brand in TikTok Shop. Methode: The research employs a quantitative approach, with data collected through questionnaires distributed to 115 respondents. The research variables cover five dimensions of customer satisfaction: Staying Loyal, Purchasing the Companyâ€â€¦