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Pengaruh Green Marketing, Kualitas Produk dan Label Halal Terhadap Keputusan …
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
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- NIM.2110101046
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- REF 658.8343 FIT p
Pengaruh Brand Image, Harga Dan Brand Wareness Terhadap Keputusam Pembelian P…
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
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- NIM.2110101162
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- 6REF 658.8342
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
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- NIM.2110101165
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- REF 658.8342 FAS p
Determinan Pembelian Makanan Kemasan Berlabel Halal
Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was…
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- NIM.2110103001
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- REF 658.8342 NUG d
Analisis Pengaruh Keputusan Pembelian Produk Makanan di Restoran Jepang Cepat…
This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor…
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- ISBN/ISSN
- NIM.2110103027
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- REF 658.8342 KHA a
Pengaruh Kualitas Pendidikan, Kualitas Pelayanan, Kekuatan Brand Dan Harga Te…
This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Structur…
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- NIM.2110101095
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- REF 658.8 PUT p
Pengaruh Layanan Sekolah, Asrama Dan Dukungan Orang Tua Terhadap Keputusan Sa…
": “The Influence of School Services, Dormitory Facilities, And Parental Support on Junior High School Students Decision to Continue to Senior High School: A Case Study at Fitrah Islamic World Academy (FIWA) School” : This study aims to analyze the influence of School Services, Dormitory Facilities, and Parental Support on the decision of junior high School students at Fitrah Is…
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- NIM.2310101005
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- REF 371.2 RAM p
Analisis Pengaruh Digitalisasi Pemasaran, Operasional, Dan Layanan Terhadap K…
This study aims to determine the influence of marketing, operational, and service digitalization on pilgrims' decisions in choosing umrah and hajj tour and travel services in Bogor. : Data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique. : A. Digitalization of Services (DL) has a significant positive effect on pilgrims' decisions, through fast, t…
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- NIM.2010103076
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- REF 658.84 NAS a
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
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- ISBN/ISSN
- NIM.2110101014
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- REF 658.8342 MAR p
Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using…
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- ISBN/ISSN
- NIM.2110103019
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- ES
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- REF 658.8342 PUT p
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