"Purposes : This research aims to analyze user satisfaction of the Byond by BSI application using the Technology Acceptance Model (TAM). The variables perceived usefulness and perceived ease of use are independent variables (X), while the behavioral intention to use variables and user satisfaction are dependent variables (Y) to see whether the TAM model can analyze application user sati…
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Kuantitatif
Kuantitatif
"Mahmoud is a Muslim fashion brand that focuses on providing slim-fit dresses with elegant, modern designs while adhering to Sharia guidelines. This research uses the Business Model Canvas approach with an emphasis on the elements of customer segmentation and value proposition. The research methodology includes direct observation, in-depth interviews with 25 informants consisting of s…
" : The main objective of this research is to establish the business model canvas in the components of Customer Segmentation and Value Proposition. : The method used is action research, which consists of two stages of testing, namely testing the problem and testing the solution. The first test aims to identify the challenges and constraints faced by the catering business in meeting…
"This study aims to design a business plan for Salai Sedap Sumatra using the Business Model Canvas (BMC) approach to analyze and validate the customer segments and value propositions. The research background stems from the high potential of smoked fish (ikan salai) as a nutritious, practical, and long-shelf-life food, as well as a representation of Sumatran culinary heritage. The method…
Objective: This study aims to analyze customer satisfaction using the Importance Performance Analysis (IPA) method on the @jartebeauty brand in TikTok Shop. Methode: The research employs a quantitative approach, with data collected through questionnaires distributed to 115 respondents. The research variables cover five dimensions of customer satisfaction: Staying Loyal, Purchasing the Company…
"Propose Methode Result/Finding Keywords : Fajar Aditya Pratama : 2310101032 : Islamic Business Management : Business Development Plan for Yellow Spiced Fish Processing to Improve MSME Competitiveness through Business Model Canvas (BMC) Analysis in Depok City's Digital Market, West Java : This study aims to analyze the development plan for Yellow Spiced Fish using the B…
"Objective Method Findings Keywords : This study aims to analyze and validate the business model of “Grown Healthy,” a provider of healthy ready-to-eat meals, with a focus on customer segmentation and value proposition using the Business Model Canvas (BMC) framework. : The method used is Action Research with a qualitative case study approach, conducted from June to Augus…