Goal Method : To analyze the influence of Perceived Ease of Use and Perceived Usefulness on Loyalty of Gen Z Sharia Fintech Users in Jabodetabek, with Customer Satisfaction as a Mediator : This study used a quantitative approach with a case study of Gen Z in Jabodetabek. Data collection was conducted through a Google Form questionnaire. The data were processed using SEM-PLS anal…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…
Goal: The aim of this research is to analyze the influence of religiosity, security, access to study, type of home payment system on Tazkia Students Preferences. This research uses one dependent variable, namely Sharia KPR preference and five independent variables, namely religiosity, security, access to knowledge, type of house and payment system. Methode: The research used in this …
Purpose : : The Impact Of Sharia Financial Literacy, Price Discount, And Promotion On Attractiveness In Using Sharia Leasing (Case Study In Jabodetabek Area). To find out the influence of sharia financial literacy, price discounts and promotions on attractiveness in using sharia leasing in Jabodetabek. Methodology : Structural Equation Modeling - Partial Least Square (SEM PLS). Findings Keyword…
Goal: This study aims to analyze the implementation of Islamic economic principles in frozen food businesses in traditional markets in Sukabumi City. The principles examined include justice, halal (permissible), blessings, and welfare. Method: The study employed a qualitative approach with a case study method, where data were obtained through in-depth interviews, direct observation, an…
This study analyzes the political and legal roles in home purchases in Sentul City, Bogor. The sample consisted of seven informants or "resource persons" because their role was not simply to provide responses but also to provide rich insights, stories, and perspectives regarding a particular context or phenomenon. The variables used were home buyers as the dependent variable, and poli…
"Based on data from the Ministry of Religious Affairs of the Republic of Indonesia, Muslims constitute the majority population, reaching 229.62 million, while the Indonesian Internet Service Providers Association (APJII) reported 221,563,479 internet users in 2024. Arabic holds a unique position as the language of the Qur’an; however, many who have memorized it do not understand its m…
Objective : This study aims to analyze and predict the financial distress conditions of halal food and beverage sub-sector companies listed on the Indonesia Sharia Stock Index (ISSI) before (2018–2019), during (2020–2022), and after the COVID- 19 pandemic (2023–2024) using the Altman Z-Score model. Methodology : The research employed a quantitative-descriptive method with secondar…
Objective: This study aims to analyze the differences in profitability ratios before, during, and after the COVID-19 pandemic in technology and information sector companies listed on the Indonesia Sharia Stock Index (ISSI). The profitability ratios used in this study are Return on Assets (ROA) and Return on Equity (ROE). Method: This research employs a quantitative approach using descrip…
Objectives: This study aims to analyze the impact of the VAT rate increase from 10% to 11% on the sales of food and beverage companies listed on the Indonesia Stock Exchange (BEI) from 2021 to 2025 and to evaluate the projected impact of a further increase to 12% on their sales performance during the same period. Methods: This research employs a quantitative approach using panel data r…