" This study analyzes and develops PT QUPRO Manajemen Indonesia’s business model using the Business Model Canvas (BMC) framework. It aims to help the company adapt to digital transformation and changing consumer behavior by optimizing the Digital, Platform, Partnership, and Strategic Development (DPPSD) Division to strengthen its value proposition and competitiveness in the event …
Analyzing the influence of financial literacy, digitalization, and halal certification on the performance of MSMEs in Bogor Regency The method used was a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Data were obtained by distributing questionnaires to 100 culinary MSMEs in Bogor Regency. The results of the study indicate that all th…
"Using the Business Model Canvas (BMC) approach, this study aims to create a business plan for the Muslim fashion brand Aqashfa, which sells abayas and gamis. This approach focuses on customer segments and value propositions. This study is based on the rapid growth of the Muslim fashion industry in Indonesia and the high market demand for clothing that is compliant with sharia but rem…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
Goal: The purpose of this study is to develop strategies to optimize the problems faced by Zakat Management Organizations (OPZ) in the Bogor area in collecting zakat, infaq, and sadaqah (ZIS) funds. Methode: This study uses a qualitative approach with data collection techniques were conducted through prior studies and reinforced with in-depth interviews with experts consisting of aca…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using…
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
Kualitatif
to find information about the influence ofperseptions Of ease, and security on the use of sharia Mobile Bankingservices By muslim Generation Gen Z