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cover
Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
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Ali, Fathan

"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …

Edition
-
ISBN/ISSN
NIM.2310101092
Collation
MBS
Series Title
-
Call Number
REF 658.8 ALI p
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cover
Strategi Digital Marketing Dalam Meningkatkan MinatBeli Kendraan Bekas Melalu…
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Raditya, Farhan Justyn

This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.

Edition
-
ISBN/ISSN
NIM.2110101111
Collation
MBS
Series Title
-
Call Number
REF 658.84 RAD s
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cover
Analisis Hukum Islam Terhadap Praktik Donasi Uang di Alfamart Tanah Sareal (S…
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Al-Amien A, Aldi Rahmatan

Kualitatif

Edition
-
ISBN/ISSN
NIM.2110204014
Collation
HES
Series Title
-
Call Number
REF 2X4.251 ALA a
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cover
Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
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Haque, Fakkar Musthafa

"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…

Edition
-
ISBN/ISSN
NIM.2110101110
Collation
MBS
Series Title
-
Call Number
REF 658.84 HAQ p
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cover
Rencana Pengembangan Bisnis Pengelolaan Ikan Bumbu Kuning Untuk Meningkatkan …
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Pratama, Fajar Aditya

"Propose Methode Result/Finding Keywords : Fajar Aditya Pratama : 2310101032 : Islamic Business Management : Business Development Plan for Yellow Spiced Fish Processing to Improve MSME Competitiveness through Business Model Canvas (BMC) Analysis in Depok City's Digital Market, West Java : This study aims to analyze the development plan for Yellow Spiced Fish using the B…

Edition
-
ISBN/ISSN
NIM.2310101032
Collation
MBS
Series Title
-
Call Number
REF 650 PRA r
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cover
Analisis Prinsip Kepatuhan Syariah Jual Beli Laptop Bekas Di Instagram (Studi…
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Asaduddin Ahmad Hafidz

"E-commerce has become an inseparable part of our daily lives, especially in Indonesia. Do you know how e-commerce started in Indonesia and how it has developed to date? E commerce first appeared in Indonesia in the 1990s, when the internet began to be known to the public. At that time, online shopping still felt foreign and awkward. But over time, e commerce has continued to grow rap…

Edition
-
ISBN/ISSN
NIM.2310204004
Collation
HES
Series Title
-
Call Number
REF 2X4.2 ASA a
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cover
Determinan Pengelolaan Keuangan Pribadi Pada Mahasiswa Pengguna Media Sosial …
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Rahman, Fahmi Nizhomu

Purpose : To determine the influence of Fear of Missing Out (FoMO), Hedonistic Lifestyle, and Financial Literacy on Personal Financial Management among social media users in the Jabodetabek region. Methodology : Structural Equation Modeling – Partial Least Square (SEM-PLS). Result : The results of this study indicate that the Financial Literacy variable has a positive and s…

Edition
-
ISBN/ISSN
NIM.2110101172
Collation
MBS
Series Title
-
Call Number
REF 332.024 RAH d
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cover
Analisis Hukum Ekonomi Syariah Terhadap Akad Qardh Dan Mekanisme Aplikasi Sho…
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Maulana Adrian Farhan

"Goal : This research aims to analyze the practice and compliance of the Shopee PayLater service with the principles of Sharia economic law Specifically, this study examines whether the mechanism and contract (akad) used in Shopee PayLater can be categorized as a valid qardh contract from the perspective of fiqh muamalah. Methode : This study employs a qualitative method with a descri…

Edition
-
ISBN/ISSN
NIM.2110204013
Collation
HES
Series Title
-
Call Number
REF 2X4.2 MAU a
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cover
Rencana Bisnis Healty Food On Packed Meal "Grown Healthy" Dengan Analisis Bin…
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Azka, Fadhly

"Objective Method Findings Keywords : This study aims to analyze and validate the business model of “Grown Healthy,” a provider of healthy ready-to-eat meals, with a focus on customer segmentation and value proposition using the Business Model Canvas (BMC) framework. : The method used is Action Research with a qualitative case study approach, conducted from June to Augus…

Edition
-
ISBN/ISSN
NIM.2110101019
Collation
MBS
Series Title
-
Call Number
REF 650 AZK r
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cover
Stratregi Pencegahan Premanisme Melalui Literasi Hukum Bagi Usaha Mikro, Keci…
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Jabbar, Abdul

Objective: This study aims to analyze the level of legal literacy among MSME actors at Babakan Madang Market in dealing with thuggery, and to formulate preventive strategies. Thuggery in the form of illegal levies and intimidation is often tolerated due to a lack of legal awareness among traders. Method: Using a qualitative juridical-empirical approach, data were obtained through int…

Edition
-
ISBN/ISSN
NIM2110204001
Collation
HES
Series Title
-
Call Number
REF 346.07 JAB s
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