"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
Kualitatif
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
"Propose Methode Result/Finding Keywords : Fajar Aditya Pratama : 2310101032 : Islamic Business Management : Business Development Plan for Yellow Spiced Fish Processing to Improve MSME Competitiveness through Business Model Canvas (BMC) Analysis in Depok City's Digital Market, West Java : This study aims to analyze the development plan for Yellow Spiced Fish using the B…
"E-commerce has become an inseparable part of our daily lives, especially in Indonesia. Do you know how e-commerce started in Indonesia and how it has developed to date? E commerce first appeared in Indonesia in the 1990s, when the internet began to be known to the public. At that time, online shopping still felt foreign and awkward. But over time, e commerce has continued to grow rap…
Purpose : To determine the influence of Fear of Missing Out (FoMO), Hedonistic Lifestyle, and Financial Literacy on Personal Financial Management among social media users in the Jabodetabek region. Methodology : Structural Equation Modeling – Partial Least Square (SEM-PLS). Result : The results of this study indicate that the Financial Literacy variable has a positive and s…
"Goal : This research aims to analyze the practice and compliance of the Shopee PayLater service with the principles of Sharia economic law Specifically, this study examines whether the mechanism and contract (akad) used in Shopee PayLater can be categorized as a valid qardh contract from the perspective of fiqh muamalah. Methode : This study employs a qualitative method with a descri…
"Objective Method Findings Keywords : This study aims to analyze and validate the business model of “Grown Healthy,” a provider of healthy ready-to-eat meals, with a focus on customer segmentation and value proposition using the Business Model Canvas (BMC) framework. : The method used is Action Research with a qualitative case study approach, conducted from June to Augus…
Objective: This study aims to analyze the level of legal literacy among MSME actors at Babakan Madang Market in dealing with thuggery, and to formulate preventive strategies. Thuggery in the form of illegal levies and intimidation is often tolerated due to a lack of legal awareness among traders. Method: Using a qualitative juridical-empirical approach, data were obtained through int…