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Faktor-Faktor Yang Mempengaruhi Gen Z Dalam Melakukan Keputusan Pembelian Pro…
Tujuan : Penelitian ini bertujuan untuk Untuk mengetahui dan menganalisis faktor-faktor apasajakah yang mempengaruhi minat belanja gen z terhadap produk UMKM yang ada di e-commerce dan juga mengetahui faktor yang paling signifikan terhadap minat belanja gen z terhadap umkm. Metode : Analisis Regresi Linear Berganda dengan perangkat lunak SPSS 3.0 Hasil/Temuan Penelitian ini dilakukan …
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- NIM.2110101126
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- REF 658.84 AUL f
Pengaruh Sertifikasi Halal, Harga, Lokasi Dan Kualitas Produk Terhadap Keputu…
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
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- NIM.2110101123
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- REF 658.8342 FIK p
aAnaisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Digital P…
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equa…
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- ISBN/ISSN
- NIM.2110101174
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- REF 658.84 AMA a
Pengaruh Review Pelanggan Rating Produk Dan Kualitas Produk Terhadap Keputusa…
"Goal : To analyze the influence of customer reviews, product ratings, and product quality on purchase decisions of Skintific products among students in Bogor City. Methods : This study employs a quantitative approach with a case study of students in Bogor City. Data collection was carried out through the distribution of questionnaires via Google Forms. The data were processed using SPS…
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- ISBN/ISSN
- NIM.2110101120
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- REF 658.8342 KHO p
Analisis Maqashid Syariah Dalam Regulasi Perlindungan Konsumen Terhadap Produ…
"This study aims to analyze the provisions of regulations for Muslim consumer protection for food products without halal certification in Indonesia and to determine the alignment of these regulations with the maqashid sharia for food products without halal certification. This study uses a juridical normative method. The normative method is used to examine applicable laws and regulat…
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- ISBN/ISSN
- NIM.2310204003
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- HES
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- REF 381.3 DZA a
Faktor Determinan Yang Mempengaruh Loyalitas Konsumen Mie Gacoan Bogor
Objective: This study aims to measure the level of Consumer Loyalty using the variables of Brand Image, Halal Certification, Price, Product Quality and Location towards the Consumer Loyalty of Mie Gacoan Bogor. Methods: Using a descriptive qualitative approach with Multiple Linear Regression analysis techniques. Sampling was conducted using Purposive Sampling with the criteria that respondents …
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- ISBN/ISSN
- NIM.2110101042
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- REF 658.8343 SIR f
Pengaruh Green Marketing, Kualitas Produk dan Label Halal Terhadap Keputusan …
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
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- NIM.2110101046
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- REF 658.8343 FIT p
Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
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- NIM.2110103031
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- ES
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- REF 658.8342 ALI p
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
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- ISBN/ISSN
- NIM.2110101014
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- REF 658.8342 MAR p
Determinan Intensi Pembelian Produk Makanan Kemasan Halal Impor
To analyze the partial and simultaneous influence of the variables of religiosity, halal awareness, trust in halal certificates, product quality, and price on the purchase intention of imported halal packaged food products among Muslim consumers in the Jabodetabek area. : This study uses a quantitative approach with a case study of Muslim consumers in Jabodetabek. Data collection …
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- ISBN/ISSN
- NIM.2110103042
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- ES
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- REF 658.8342 MUB d
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