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Analisis Pengaruh ESG, Proper Rating, ROA, EPS Dan Firm Size Terhadap Market …
"ABSTRACT. This study analyzes the effect of ESG disclosure, PROPER rating, ROA, EPS, and Firm Size on Market Value Added (MVA) of Islamic companies listed on the Indonesia Stock Exchange for the 2022–2024 period, using 150 observations. Secondary data were obtained from annual reports, financial statements, and Yahoo Finance, analyzed using panel data regression. The results show th…
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- NIM.2110103032
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- REF 332.6 ALQ a
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
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- NIM.20101.01111
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- REF 658.8343 SUT a
Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawa…
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
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- NIM2310101105
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- REF 658.83 SAW p
Rencana Bisnis Fashion "Mahmoud" Dengan Metode Bisnis Model Kanvas
"Mahmoud is a Muslim fashion brand that focuses on providing slim-fit dresses with elegant, modern designs while adhering to Sharia guidelines. This research uses the Business Model Canvas approach with an emphasis on the elements of customer segmentation and value proposition. The research methodology includes direct observation, in-depth interviews with 25 informants consisting of s…
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- ISBN/ISSN
- NIM.2110101041
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- REF 650 WIJ r
Inovasi Gedung PutihDalam Budidaya Walet: Pengembangan Bisnis Kotenk SW Denga…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
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- NIM.210101045
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- REF 650 SAP r
Pengaruh Artificial Intelligence, Digital Marketing dan Islamic Marketing Eth…
Tujuan : IRSYAD KAHFI MUHAMMAD : 2110101117 : Manajemen Bisnis Syariah :Pengaruh Artificial Intelligence, Digital Marketing Dan Islamic Marketing Ethics Pada Minat Pembelian Di Shopee (Studi Kasus Generasi Z Di Kota Bogor) : Untuk menganalisis pengaruh Artificial Intelligence, Digital Marketing, dan Islamic Marketing Ethics terhadap minat pembelian konsumen pada platform…
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- NIM.2110101117
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- REF 658.84 MUH p
Analisis Marketing Mix 7P Pada "Pameran Internasioanal Word Hapex Thailand"
Tujuan : Penelitian ini bertujuan untuk menganalisis penerapan bauran pemasaran (marketing mix 7P) dalam pameran internasional World HAPEX Thailand serta mengetahui faktor-faktor yang paling berpengaruh terhadap partisipasi peserta. Metode : Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik wawancara mendalam terhadap enam orang informan yang merupakan exhi…
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- ISBN/ISSN
- NIM.2110101116
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- REF 658.8 ERF a
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
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- ISBN/ISSN
- NIM.2110101013
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- REF 658.872 SAL p
Analisis Pengaruh Literasi Keuangan, Manajemen Resiko, Dan Media Sosial Terha…
"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
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- ISBN/ISSN
- NIM.2110101096
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- Series Title
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- REF 332.6 ALF a
Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
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- NIM.21101.01074
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- REF 658.8343 ISN p
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