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Pengaruh Sertifikasi Halal, Digital Marketing, Dan Word Of Mouth Terhadap Kep…
Tujuan : Menyelidiki pengaruh peran Sertifikasi Halal, Digital Marketing, dan Word of Mouth terhadap keputusan pembelian dalam studi kasus Golden Lamian di Wilayah Bogor. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS vs4. Hasil/ temuan : Berdasarkan hasil penelitian ini, Sertifikasi Halal, Digital …
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- ISBN/ISSN
- NIM.2010101200
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- REF 658.8343 AMR p
Analyzing Consumer Preferences in Selecting Halal Tourism Destination
Purpose: This paper examines consumer behavior, specifically the Indonesian society's preference for making halal tourism in the Riau region a tourism destination. Design/Method/Approach: The methodology applied in this research is quantitative with the SEM-PLS approach. Sampling was done using purposive sampling method. The number of respondents involved was 256 people with an age range of 16 …
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- Vol. 9 No. 1 (2024)
- ISBN/ISSN
- 2548-3102
- Collation
- ES
- Series Title
- pp.1-18
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Analisis Pengaruh Religiusitas, Literasi Halal, Dan Sikap Konsumtif Terhadap …
The aim of this study is to evaluate the impact of three main factors: Religiousness, Halal Literacy, and Consumer Attitude on halal tourism preferences in Solok. The method employed in this research is Partial Least Square Structural Equation Modeling (SEM-PLS). The study involved 150 participants from various segments of society. The analysis results indicate that Halal Literacy significantly…
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- Vol.5 No 10 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- ES
- Series Title
- pp.4043-4057
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Understanding the Drivers of Consumer Loyalty Among Millennials Towards Halal…
This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling andquantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by…
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- Vol. 5 No. 3
- ISBN/ISSN
- 2722-5062
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- ES
- Series Title
- pp. 379-395
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Pengaruh Tingkat Literasi Pariwisata Halal, dan Perilaku Wisatawan Terhadap M…
Abstract This research aims to analyze the effect level of halal tourism literacy and tourist behavior towards interest in visiting halal tourism with a focus on halal tourism in Riau Province. This research uses the PLS-SEM (Partial Least Square Structural Equation Modeling) method to illustrate the results of regression analysis related to testing the relationship between independent and dep…
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- Volume 9, No 1 Juni 2024
- ISBN/ISSN
- 2540-9506
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- ES
- Series Title
- pp. 110-126
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- -
MAQASHID SHARIA AND CUSTOMER DECISIONS IN ISLAMIC HOUSING FINANCE: EVIDENCE F…
The purpose of this study is to analyze maqashid sharia, namely dharuriyat proxied by service quality, hajiat proxied by location, and tahsiniyat proxied by promotion on customer decisions in the FLPP program in Islamic Banking in West Java. This study uses a quantitative approach. The primary data collection technique uses a questionnaire. The sampling technique used is purposive sampling. The…
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- Vol. 5 No 2
- ISBN/ISSN
- 2774-2687
- Collation
- pp. 164-181
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Pengaruh Celebrity Endorsement Dan Social Meda Marekting Pada Brand Awareness…
Tujuan Metode Hasil/temuan Kata Kunci : Eva Rini Wahyuni : 2010101023 : Manajemen Bisnis Syariah : Pengaruh Celebrity Endorsement dan Social Media Marekting pada Brand Awareness dan Keputusan Pembelian The Originote : Menganalisis Pengaruh Celebrity Endorsement Dan Social Media Marekting Pada Keputusan Pembelian The Originote dengan Brand Awareness Sebagai Mediasi. : Penelelitian ini menggunaka…
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- ISBN/ISSN
- NIM.20101.01023
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- Series Title
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- Call Number
- REF 658.8343 WAH p
Marketing Strategy of Sponsorship Events and Celebrity Endorsement to Increas…
This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a ca…
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- Vol. 05 No. 01 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- pp.141-153
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ANALISIS PENGARUH BRAND EQUITY (EKUITAS MEREK) TERHADAP KEPUTUSAN PEMBELIAN…
Penelitian ini di dasari dengan perkembangan bisnis kosmetik di Indonesia yang mengalami kemajuan sehingga menimbulkan persaingan antara para produsen kosmetik untuk memperkuat merek mereka. Tujuan dari penelitian ini adalah a) untuk mengetahui deskripsi tentang Ekuitas Merek (Brand Equity) dan, b) untuk menguji secara empiris pengaruh dari Ekuitas Merek (Brand Equity) terhadap keputu…
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- ISBN/ISSN
- NIM.0711013
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Pengaruh perluasan merek (brand extension) dan kualitas pelayanan (service qu…
Penelitian ini dilatar belakangi oleh banyaknya perbankan konvensional yang melakukan perluasan merek (brand extension) dengan membuka Unit Usaha Syariah (UUS) maupun Bank Umum Syariah (BUS) untuk melayani transaksi syariah yang mulai berkembang saat ini. Tujuan penelitian ini adalah: 1) untuk mengetahui deskripsi tentang brand extension, service quality dan corporate image Bank Syari…
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- ISBN/ISSN
- NIM.0610.070
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- Ref. 658.8 CHA p
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