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Pengaruh Lokasi Toko, Media Sosial, Electronic Word Of Mouth (E-WOM) Terhadap…
Tujuan: Untuk mencari informasi mengenai pengaruh penggunaan lokasi toko, media sosial dan electronic word of mouth (E-Wom) terhadap Keputusan Pembelian pada produk Rajuta Bamboo di Bantul, Yogyakarta baik secara parsial maupun stimulan. Metode: Penelitian ini menggunakan pendekatan kuantitatif. Metode pada penelitian ini menggunakan metode SEM (Structural Equation Modeling) dengan p…
- Edition
- -
- ISBN/ISSN
- NIM.19101150
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 CAH p
Persepsi Dan Hambatan Adopsi Penggunaan Mooc: Studi Kasus Penerima Kartu Prak…
Tujuan : Penelitian ini bertujuan untuk menguji pengaruh UTAUT 2 yang terdiri dari variabel ekspetasi kinerja, ekspetasi usaha, habit, hambatan tradisonal, konten platfrom, keterbatasan akses, keterbatasan interaksi, kondisi menfasilitasi, nilai hedonis, nilai harga dan pengaruh sosial terhadap niat dan adopsi pada penggunaan MOOC dengan fokus pada penerima Kartu Prakerja.. Metode : Sa…
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- ISBN/ISSN
- NIM. 221045017
- Collation
- -
- Series Title
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- Call Number
- REF 371.334 HER p
Pengaruh e-WOM, Viral Marketing, Live Streaming Shopping Terhadap Minat Menca…
Tujuan: Penelitian ini bertujuan untuk menguji pengaruh Electronic Word of Mouth (e-WOM), Viral Marketing, dan Live Streaming Shopping terhadap minat mencari informasi serta keputusan pembelian konsumen pada platform e-commerce TikTok Shop dengan Halal Awareness sebagai variabel moderating. Metode: Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik analisis St…
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- ISBN/ISSN
- NIM.19101101
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 PRA p
Interest of Muslim Youth: Purchasing Halal Korean Restaurants in West Java
"Purpose: The objective aim this study is to investigate the factors influencing young Muslims' inclinations in West Java to purchase Korean food through visits to Halal-certified Korean restaurants, Employing the Knowledge-Based Theory of Planned Behavior (TPB) framework as the main variables under investigation. Design/Method/Approach: The research methodology utilizes purposive sampling, …
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- Vol 9, No 1 (2024)
- ISBN/ISSN
- 2548-3102
- Collation
- pp.101-120
- Series Title
- -
- Call Number
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Faktor Determinan Niat Umkm Kuliner Untuk Mengajukan Sertifikasi Halal Di Pro…
Penelitian ini bertujuan untuk mengetahui bagaimana meningkatkan sikap, pengetahuan,norma subjektif dan perilaku kontrol diri terhadap Niat sertifikasi Halal Provinsi Bangka Belitung. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Analisa yang digunakan untuk penelitian ini digunakanlah model SEM PLS. Untuk variabel dependen dalam penelitian tersebut yaitu Niat Sertifikasi H…
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- ISBN/ISSN
- NIM.17101016
- Collation
- ES
- Series Title
- -
- Call Number
- REF 297.5732 MAR f
Pengaruh Sertifikasi Halal, Digital Marketing, Dan Word Of Mouth Terhadap Kep…
Tujuan : Menyelidiki pengaruh peran Sertifikasi Halal, Digital Marketing, dan Word of Mouth terhadap keputusan pembelian dalam studi kasus Golden Lamian di Wilayah Bogor. Metode : Analisis data menggunakan Structural Equation Modeling Teknik Partial Least Square (PLS-SEM) menggunakan aplikasi SmartPLS vs4. Hasil/ temuan : Berdasarkan hasil penelitian ini, Sertifikasi Halal, Digital …
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- ISBN/ISSN
- NIM.2010101200
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8343 AMR p
Analyzing Consumer Preferences in Selecting Halal Tourism Destination
Purpose: This paper examines consumer behavior, specifically the Indonesian society's preference for making halal tourism in the Riau region a tourism destination. Design/Method/Approach: The methodology applied in this research is quantitative with the SEM-PLS approach. Sampling was done using purposive sampling method. The number of respondents involved was 256 people with an age range of 16 …
- Edition
- Vol. 9 No. 1 (2024)
- ISBN/ISSN
- 2548-3102
- Collation
- ES
- Series Title
- pp.1-18
- Call Number
- -
Analisis Pengaruh Religiusitas, Literasi Halal, Dan Sikap Konsumtif Terhadap …
The aim of this study is to evaluate the impact of three main factors: Religiousness, Halal Literacy, and Consumer Attitude on halal tourism preferences in Solok. The method employed in this research is Partial Least Square Structural Equation Modeling (SEM-PLS). The study involved 150 participants from various segments of society. The analysis results indicate that Halal Literacy significantly…
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- Vol.5 No 10 (2024)
- ISBN/ISSN
- 2747-0490
- Collation
- ES
- Series Title
- pp.4043-4057
- Call Number
- -
Understanding the Drivers of Consumer Loyalty Among Millennials Towards Halal…
This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling andquantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by…
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- Vol. 5 No. 3
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp. 379-395
- Call Number
- -
MAQASHID SHARIA AND CUSTOMER DECISIONS IN ISLAMIC HOUSING FINANCE: EVIDENCE F…
The purpose of this study is to analyze maqashid sharia, namely dharuriyat proxied by service quality, hajiat proxied by location, and tahsiniyat proxied by promotion on customer decisions in the FLPP program in Islamic Banking in West Java. This study uses a quantitative approach. The primary data collection technique uses a questionnaire. The sampling technique used is purposive sampling. The…
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- Vol. 5 No 2
- ISBN/ISSN
- 2774-2687
- Collation
- pp. 164-181
- Series Title
- -
- Call Number
- -
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