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Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
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- NIM.2110101165
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- MBS
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- REF 658.8342 FAS p
Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
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- ISBN/ISSN
- NIM2110101103
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- REF 658.82 ADI p
Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
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- ISBN/ISSN
- NIM.2110101190
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- REF 658.84 KHA a
Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using…
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- NIM.2110103019
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- ES
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- REF 658.8342 PUT p
Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
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- ISBN/ISSN
- NIM.2110101011
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- REF 658.8342 PRA p
Analisis Content Marketing Dalam Meningkatkan Reach Pada Media Sosial Instagr…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…
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- ISBN/ISSN
- NIM.2110101099
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- REF 658.84 MUW a
Pengelolaan Media Sosial Berbasis ISO 31000 : 2018 – Maslahah Performance :…
"Goal : This research aims to identify, analyze, and manage these risks so that they can support the achievement of the Company's goals. Methode : The methodology used is qualitative research with a descriptive approach, where primary data is obtained through interviews with risk owners at LKBN Antara. Fact/Finding : The results of the study show that there are several main risks, such …
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- NIM.2210405002
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- REF 658.4013 SUK p
Determinan Pola Konsumsi Produk Skincare Halal Dikalangan Muslimah Di Jabodet…
"Goal : This study aims to examine the factors influencing halal lifestyle, religiosity, price, and social media on the consumption patterns of halal skincare among Muslim women in Jabodetabek. Methode : The type of research employed is descriptive quantitative, using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to construct a model of halal skincare c…
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- ISBN/ISSN
- NIM2320405001
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- REF 2X4.9 IZD
Analisis Pengaruh Platform Sosial Media (Instagram, Tiktok, Dan Facebook) Ter…
"This study aims to determine the influence of social media platforms— Instagram, TikTok, and Facebook—on students’ active participation in environmental campaigns delivered by the Siap Darling account, both partially and simultaneously. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 180 s…
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- NIM.2110101145
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Pengaruh Social Media Marketing, Persepsi Nilai, dan Pemateri terhadap Minat …
Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, persepsi nilai, dan pemateri terhadap minat jamaah dalam mengikuti kajian Islam di Masjid Nurul Iman Blok M. Metode : Dalam penelitian ini, metode yang digunakan adalah kuantitatif, dengan pengumpulan data dilakukan melalui kuesioner terstruktur yang disebarkan kepada responden. Teknik pengambilan sam…
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- ISBN/ISSN
- NIM.2010101089
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- REF 302.23 WID p
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