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Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
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- ISBN/ISSN
- NIM.2310101092
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- MBS
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- REF 658.8 ALI p
Strategi Digital Marketing Dalam Meningkatkan MinatBeli Kendraan Bekas Melalu…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
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- NIM.2110101111
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- REF 658.84 RAD s
Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
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- ISBN/ISSN
- NIM.2110101110
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- REF 658.84 HAQ p
Pengaruh Green Marketing, Kualitas Produk dan Label Halal Terhadap Keputusan …
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
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- ISBN/ISSN
- NIM.2110101046
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- REF 658.8343 FIT p
Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
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- ISBN/ISSN
- NIM.2110103031
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- ES
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- REF 658.8342 ALI p
Analisis Pengaruh Digitalisasi Pemasaran, Operasional, Dan Layanan Terhadap K…
This study aims to determine the influence of marketing, operational, and service digitalization on pilgrims' decisions in choosing umrah and hajj tour and travel services in Bogor. : Data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique. : A. Digitalization of Services (DL) has a significant positive effect on pilgrims' decisions, through fast, t…
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- NIM.2010103076
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- ES
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- REF 658.84 NAS a
Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
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- ISBN/ISSN
- NIM2110101103
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- MBS
- Series Title
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- REF 658.82 ADI p
Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
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- ISBN/ISSN
- NIM.2110101190
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- REF 658.84 KHA a
Analisis Content Marketing Dalam Meningkatkan Reach Pada Media Sosial Instagr…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…
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- ISBN/ISSN
- NIM.2110101099
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- REF 658.84 MUW a
Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…
Objectives Methods : A. MUJAHID RAMADHAN : S.21101.01164 : Islamic Businesss Management : The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This re…
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- ISBN/ISSN
- NIM.2110101164
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- REF 658.8342 RAM p
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