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Faktor Determinan Generasi Milenial Dalam Keputusan Pembelian Kosmetik Halal
Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung halal awareness, halal label, brand image, kesehatan, beauty influencer dan religiusitas terhadap keputusan pembelian baik secara parsial maupun simultan. Sampel yang digunakan dalam penelitian ini adalah 150 responden. Data dalam penelitian ini dikumpulkan menggunakan kuisioner dan menggunakan pendekatan ku…
- Edition
- -
- ISBN/ISSN
- NIM.1519125
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.4036 KUR f
Pengaruh Labelisasi Halal dan Citra Merek Terhadap Minat Beli Konsumen Pada P…
Penelitian ini bertujuan untuk mengetahui Pengaruh Labelisasi Halal dan Citra Merek Terhadap Minat Beli Konsumen Pada Produk Susu Ultra Di Kota Jakarta Utara. Sample yang digunakan dalam penelitian ini adalah 100 responden. Data dalam penelitian ini dikumpulkan melalui kuesioner dan metode yang digunakan adalah Regresi Linear Berganda dengan menggunakan pembobotan skor model atribut si…
- Edition
- -
- ISBN/ISSN
- NIM.1418334
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.4036 ABD p
PENGARUH PENGETAHUAN, SIKAP DAN KEPERCAYAAN MAHASISWA TERHADAP PRODUK YANG BE…
The study aims to analyse the influence of students knowledge, attitudes, and beliefs on products labelled halal, focusing on food and beverages. This study used quantitative methods with a cross-sectional design. Primary data were obtained through the distribution of questionnaires to respondents. The research population focused on in this study is all students who are still active and are not…
- Edition
- Vol 10 No 1 June 2024
- ISBN/ISSN
- 2548-561X
- Collation
- ES
- Series Title
- pp.68-78
- Call Number
- -
The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on P…
ABSTRACTThis research aimsto explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth.The population of this study consists of GenerationZ in Bogor.Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research r…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp. 126-140
- Call Number
- -
Label Halal dan Pengetahuan Terhadap Keputusan Konsumen Menggunakan Produk Ko…
Abstract Penelitian ini bertujuan untuk mengetahui dampak label halal dan pengetahuan terhadap keputusan pembelian produk kosmetik halal pada generasi Z di wilayah Jabodetabek. Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data primer melalui kuisioner yang di isi oleh responden, terkait label halal dan pengetahuan terhadap keputusan konsumen menggunakan produk kosmeti…
- Edition
- vol.14 No. 2
- ISBN/ISSN
- 2655-206X
- Collation
- ES
- Series Title
- pp. 180-190
- Call Number
- -
Analisis Pengaruh Harga, Kualitas, dan Label Halal, Terhadap Minat Beli Mahas…
Abstract The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using…
- Edition
- VOL.5 No.9
- ISBN/ISSN
- 2747-0490
- Collation
- ES
- Series Title
- pp. 3675-3692
- Call Number
- -
Gen Z and Halal Local Cosmetics
This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially …
- Edition
- Vol. 05 No.02 (2024)
- ISBN/ISSN
- 2722-5062
- Collation
- ES
- Series Title
- pp.201-214
- Call Number
- -
Pengaruh Label Halal, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembeli…
Abstract This study aims to analyze the influence of halal labels, price and service quality on drug purchasing decisions among students at the Tazkia Bogor Islamic Institute. Considering that the majority of Indonesia's population is Muslim, the halal label is an important factor in product purchasing decisions, including medicines. This research uses quantitative methods by collecting primar…
- Edition
- Vol 3 No 1 (2024)
- ISBN/ISSN
- 2656-4351
- Collation
- ES
- Series Title
- -
- Call Number
- pp. 6189-6201
The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on P…
This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that th…
- Edition
- Vol. 05 No. 01
- ISBN/ISSN
- 2722-5062
- Collation
- pp.126-140
- Series Title
- -
- Call Number
- -
PENGARUH HARGA, KETENARAN, DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN PADA …
The halal food industry has experienced significant growth, particularly in metropolitan areas such as Jabodetabek. Halal restaurants are currently in high demand, not only because of their halal certification but also because they guarantee the cleanliness and healthiness of the food they serve. This research aims to examine the influence of price, reputation, and halal certification on consum…
- Edition
- Vol 10 No 1
- ISBN/ISSN
- 2548-561
- Collation
- pp.58-67
- Series Title
- -
- Call Number
- -
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