Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to und…
This study aims to observe the development of the environment in halal tourist spots located in the city of Pekanbaru, Riau. : This research uses a quantitative method, and the data is both primary and secondary. According to the Statistics Agency, the population of Pekanbaru is 1,167,599 people. In this study, the sample used to conduct observations is based on PLS-SEM and questi…
“Determinant Factors of Purchasing Halal-Certified Herbal Medicine in Jabodetabek: An Analysis of Education as a Moderating Variable” : This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 203 Muslim respondents who had consumed herbal medicines in the Jabodetabek area. The data were analyzed us…
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was…
This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor…
Analyzing the influence of financial literacy, digitalization, and halal certification on the performance of MSMEs in Bogor Regency The method used was a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Data were obtained by distributing questionnaires to 100 culinary MSMEs in Bogor Regency. The results of the study indicate that all th…
Kualitatif
To analyze the partial and simultaneous influence of the variables of religiosity, halal awareness, trust in halal certificates, product quality, and price on the purchase intention of imported halal packaged food products among Muslim consumers in the Jabodetabek area. : This study uses a quantitative approach with a case study of Muslim consumers in Jabodetabek. Data collection …
Goal: This study aims to analyze the implementation of Islamic economic principles in frozen food businesses in traditional markets in Sukabumi City. The principles examined include justice, halal (permissible), blessings, and welfare. Method: The study employed a qualitative approach with a case study method, where data were obtained through in-depth interviews, direct observation, an…