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Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pe…
Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas pelayanan, dan budaya terhadap keputusan pembelian pakaian muslimah di Pasar Bekasi. Metode : Metode penelitian yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 100 responden yang merupakan konsumen di Pasar Bekasi. Teknik analisis data menggunakan regresi linier berganda dengan bantuan SP…
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- NIM.18101116
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- REF 658.8342 LUB a
Pengaruh Sertifikasi Halal, Harga, Lokasi Dan Kualitas Produk Terhadap Keputu…
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
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- NIM.2110101123
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- REF 658.8342 FIK p
aAnaisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Digital P…
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equa…
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- NIM.2110101174
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- REF 658.84 AMA a
Analisis Faktor Yang Mempengaruhi Keputusan Investasi Generasi Z Dan Milenial…
"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…
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- NIM.2110101166
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- REF 332.024 BIL a
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
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- ISBN/ISSN
- NIM.2110101013
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- REF 658.872 SAL p
Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
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- NIM.21101.01074
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- REF 658.8343 ISN p
Pengaruh Word Of Mouth, Kualitas Pelayanan, dan Kualitas Konten Instagram Ter…
Objectives Methods Result/Findings : This study aims to determine the influence of Word of Mouth, Service Quality, and Instagram Content Quality on repurchase decisions of consumers at Kopi Nako in the Bogor area. : This research employed a quantitative approach with a survey method. The population consisted of consumers who had visited and made purchases at Kopi Nako in Bogor. The sampling tec…
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- NIM.2110101089
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- REF 658.8342 RID p
Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap …
Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of sa…
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- NIM.2110103039
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- REF 658.8342 WAH p
Determinants Of Halal Drug Purchase Decisions Among Muslim Consumers: Moderat…
Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to und…
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- NIM.2110103037
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- REF 658.8342 FIR d
Faktor Determinan Pembelian Obat Herbal Bersetifikat Halal di Jabodetabek: Se…
“Determinant Factors of Purchasing Halal-Certified Herbal Medicine in Jabodetabek: An Analysis of Education as a Moderating Variable” : This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 203 Muslim respondents who had consumed herbal medicines in the Jabodetabek area. The data were analyzed us…
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- NIM2110308013
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- REF 658.8342 RAH f
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