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Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
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- ISBN/ISSN
- NIM.21101.01074
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- MBS
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- REF 658.8343 ISN p
Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
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- ISBN/ISSN
- NIM.2310101092
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- REF 658.8 ALI p
Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
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- ISBN/ISSN
- NIM.2110101110
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- REF 658.84 HAQ p
Analisis Pengaruh Literasi Keuangan Syariah, Gaya Hidup Dan Pendapatan Terhad…
" Income On Personal Financial Management Of Young Muslim Workers In Riau : This study aims to analyze the effect of sharia financial literacy, lifestyle, and income on the personal financial management of young Muslim workers in Riau Province. The background of this research is based on the relatively low level of sharia financial literacy in Riau compared to the national index,…
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- ISBN/ISSN
- NIM.18101046
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- REF 332.024 KUR a
Determinants Of Halal Drug Purchase Decisions Among Muslim Consumers: Moderat…
Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to und…
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- ISBN/ISSN
- NIM.2110103037
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- ES
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- REF 658.8342 FIR d
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
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- ISBN/ISSN
- NIM.2110101165
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- REF 658.8342 FAS p
Determinan Pembelian Makanan Kemasan Berlabel Halal
Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was…
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- ISBN/ISSN
- NIM.2110103001
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- ES
- Series Title
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- REF 658.8342 NUG d
Rencana Bisnis Kelas Bahasa Arab Online Ta’liim.Id Dengan Analisis Bisnis M…
Objective: Arabic is the language of the holy book, namely the Quran, which is a guide for the religion of Muslims. Therefore, Arabic is certainly the most influential language for billions of Muslims worldwide. By realizing the importance of language as a communication tool, the wide reach of Arabic in the world, and the number of people interested in mastering Arabic such as students and work…
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- ISBN/ISSN
- NIM.21101.01030
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- Series Title
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- REF 650 BIM r
Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
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- ISBN/ISSN
- NIM2110101103
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- Series Title
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- REF 658.82 ADI p
Rencana Pengembangan Bisnis Agen Travel Umroh Dan Wisata Halal : Rihlah Mulia…
Objective : Indonesia, as the country with the largest Muslim population in the world, represents a highly potential market for umrah services. Nevertheless, common challenges such as uncertainty of departure, lack of spiritual guidance, and non-transparent cost practices reduce public trust in travel agencies. This study aims to analyze the customer segments and value proposition of Rihlah Mul…
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- ISBN/ISSN
- NIM.2310101038
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- Series Title
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- REF 650 FAU r
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