Goal: This thesis aims to find out whether there is an influence from celebrity endorsers, beauty influencers, prices and halal certification on millennial consumer buying interest in Make Over Jabodetabek cosmetic products. Methode: This research uses a descriptive qualitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questio…
Goals : This thesis discusses the effect of General Persuasiveness, Credibility, Susceptibility to online products, Content and Brand Awareness on Purchase Intention at Sahira Hotel Via Traveloka. Here the researcher wants to discuss the various variables that affect Purchase Intention, especially Brand Awareness, because Sahira Hotel is the largest Sharia Hotel brand in Bogor. Meth…
The study aims to see the effect of functional factors, understanding factors, and cultural factors toward the electoral interests of Bogor country. The study is a survey using the questionnaires as its installation. The population used in this research is Bogor country. The sample used was Bogor country community and was taken as many as 100 vassal respondents in Bogor country by view…
This research is motivated by the economic sector's progress that has improved so that people started to open a business to meet various economic needs. With limited job vacancies and the increasing number of people got laid off; thus, people started to think and look for other alternatives, such as entrepreneurship. One of them is establishing a business in their own home or usually …
Goal : This thesis aims to analyze: 1. The effect of profitability on company value, 2. The influence of Corporate Social Responsibility in moderating the effect of profitability on company value. Methode : This research uses quantitative research. The technique used in sampling was purposive sampling which resulted in 12 halal foof & beverages subsector companies listed on the Indone…
This paper aims to Determine the factors that contributes to the Halal awareness of food consumption among the youth generations. Malaysia as we know is one of theleaders of Halal industry worldwide for years, therefore it is an advantage to discover the factors that determinethe Halal awareness among the youth nation of this country. The primary data of this study has been done quant…
Indonesia, as an archipelagic nation with over 17,500 islands, has significant potential in the fisheries sector. With approximately 900,000 fishermen and a projected need for more than 1.5 million human resources, this sector offers substantial economic opportunities for coastal communities. This study discusses the Maritime Labor Agreement (MLA) and the application of the mudharabah p…
Objective: This study aims to analyze whether there is any significant relationship between knowledge, attitudes, subjective norms, and perceived behavioral control and non-Muslim buying interest of halal-certified culinary products. Methods: The respondents of this study are non muslim staying in Salatiga City. Meanwhile, to determine the number of samples using the Slovin formula and …
"Tujuan: Skripsi ini bertujuan untuk mengetahui determinan Pengaruh Citra Merek, E-WOM, Harga Produk, Dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Mixue. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik sampel menggunakan non-probability sampling dan purposive sampling dengan disebarkan kuesioner kepada 400 konsumen yang pernah membeli produk mixu…
"Tujuan: Skripsi ini bertujuan untuk mengetahui bagaimana Marketing Mix (Produk, Harga, Tempat, Promosi) dan Kesadaran Halal berpengaruh signifikan terhadap Keputusan Pembelian pada Mie Gacoan. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif, teknik pengambilan sampel menggunakan teknik non-probability sampling dengan menyebarkan kuesioner kepada 400 responden. Met…