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Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
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- ISBN/ISSN
- NIM2110101103
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- MBS
- Series Title
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- Call Number
- REF 658.82 ADI p
Rencana Pengembangan Bisnis Agen Travel Umroh Dan Wisata Halal : Rihlah Mulia…
Objective : Indonesia, as the country with the largest Muslim population in the world, represents a highly potential market for umrah services. Nevertheless, common challenges such as uncertainty of departure, lack of spiritual guidance, and non-transparent cost practices reduce public trust in travel agencies. This study aims to analyze the customer segments and value proposition of Rihlah Mul…
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- ISBN/ISSN
- NIM.2310101038
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- MBS
- Series Title
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- REF 650 FAU r
Analisis Pengaruh Saham Syariah dan Variabel Makroekonomi Minuman Halal Indon…
This study aims to analyze the effect of Sharia stocks, inflation, and the Gross Domestic Product (GDP) of the food and beverage sector on the performance of the halal food and beverage subsector in Indonesia. Methode: The research method employed is panel data regression analysis with a quantitative approach, utilizing data from issuers in the food and beverage subsector listed on the Indonesi…
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- ISBN/ISSN
- SKR2110103012
- Collation
- ES
- Series Title
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- Call Number
- REF 332.642 FAD a
Pengembangan Model Bisnis PT. Qupro Manajemen Indonesia (QUPRO) Melalui Fungs…
" This study analyzes and develops PT QUPRO Manajemen Indonesia’s business model using the Business Model Canvas (BMC) framework. It aims to help the company adapt to digital transformation and changing consumer behavior by optimizing the Digital, Platform, Partnership, and Strategic Development (DPPSD) Division to strengthen its value proposition and competitiveness in the event …
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- ISBN/ISSN
- NIM.2310101102
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- MBS
- Series Title
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- Call Number
- REF 650 SYA p
Analisis Pengaruh Literasi Keuangan, Digitgalisasi, dan Sertifikasi Halal Ter…
Analyzing the influence of financial literacy, digitalization, and halal certification on the performance of MSMEs in Bogor Regency The method used was a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Data were obtained by distributing questionnaires to 100 culinary MSMEs in Bogor Regency. The results of the study indicate that all th…
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- ISBN/ISSN
- NIM.2110103002
- Collation
- ES
- Series Title
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- Call Number
- REF 332.024 SET a
Rencana Bisnis Fashion Aqashfa (Abaya &Gamis) Melalui Analisis BMC
"Using the Business Model Canvas (BMC) approach, this study aims to create a business plan for the Muslim fashion brand Aqashfa, which sells abayas and gamis. This approach focuses on customer segments and value propositions. This study is based on the rapid growth of the Muslim fashion industry in Indonesia and the high market demand for clothing that is compliant with sharia but rem…
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- ISBN/ISSN
- NIM.2110101102
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- MBS
- Series Title
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- REF 650 AST r
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
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- ISBN/ISSN
- NIM.2110101014
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- MBS
- Series Title
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- REF 658.8342 MAR p
Strategi Optimalisasi Peningkatan Pengumpulan Zakat Infak dan Sedekah Pada Or…
Goal: The purpose of this study is to develop strategies to optimize the problems faced by Zakat Management Organizations (OPZ) in the Bogor area in collecting zakat, infaq, and sadaqah (ZIS) funds. Methode: This study uses a qualitative approach with data collection techniques were conducted through prior studies and reinforced with in-depth interviews with experts consisting of aca…
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- ISBN/ISSN
- NIM.2110103020
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- ES
- Series Title
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- REF 2X4.144 NUG s
Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
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- ISBN/ISSN
- NIM.2110101190
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- MBS
- Series Title
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- Call Number
- REF 658.84 KHA a
Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using…
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- ISBN/ISSN
- NIM.2110103019
- Collation
- ES
- Series Title
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- Call Number
- REF 658.8342 PUT p
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