" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Structur…
Methods: This study employs a quantitative approach using time series data from 2018 to 2024. The analytical method used is the Vector Error Correction Model (VECM), which is appropriate for analyzing both short-term and long-term relationships between macroeconomic variables and the trading volume of sharia stocks listed in the Jakarta Islamic Index (JII) 30. Result/Finding: The results of th…
Objective: Arabic is the language of the holy book, namely the Quran, which is a guide for the religion of Muslims. Therefore, Arabic is certainly the most influential language for billions of Muslims worldwide. By realizing the importance of language as a communication tool, the wide reach of Arabic in the world, and the number of people interested in mastering Arabic such as students and work…
"Objective Method : Azka Dalila Rahmah : S. 21101.01106 : Sharia Business Management : PERFUME BUSINESS PLAN “PERFUME” CANVAS MODEL BUSINESS METHOD : This study aims to design a comprehensive business plan for “Dazelia Parfum”, focusing on the identification of Customer Segments and Value Proposition through the application of the Business Model Canvas framework. The…
Objective: This study aims to analyze and measure the long term and short term effects of domestic and international macroeconomic variables on JII70. Method: The study employs the Vector Error Correction Model (VECM) using monthly time series data from June 2018 to December 2024. Results: The results show that, in the long term, BI Rate, Exchange Rate, World Oil Price, World Gold P…
": “The Influence of School Services, Dormitory Facilities, And Parental Support on Junior High School Students Decision to Continue to Senior High School: A Case Study at Fitrah Islamic World Academy (FIWA) School” : This study aims to analyze the influence of School Services, Dormitory Facilities, and Parental Support on the decision of junior high School students at Fitrah Is…
Research Objectives: This research aims to determine the influence of attitude, religiosity, and income on interest in donating cash among Gen Z and Millennials. Research Methods: This study employed a quantitative approach, conducting a survey of 100 respondents who had donated cash waqf through an electronic medium (Google Form). The Statistical Package for the Social Sciences (SPSS) …
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
This study aims to determine the influence of marketing, operational, and service digitalization on pilgrims' decisions in choosing umrah and hajj tour and travel services in Bogor. : Data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique. : A. Digitalization of Services (DL) has a significant positive effect on pilgrims' decisions, through fast, t…