Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
Tujuan Metode Hasil/Temuan Kata Kunci : Penelitian ini bertujuan untuk menganalisis variabel review produk, e-wom dan kredibilitas influencer terhadap keputusan pembelian di kalangan generasi z pada Mykonos x Setiawan Ade. : Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan analisis data menggunakan Analisis Regresi Linier Berganda …
Tindakan
Kualitatif deskriptif
Penelitian ini bertujuan untuk menganalisis kepuasan nasabah dalam perbankan digital syariah dengan menggunakan model E-SERVQUAL, khususnya pada Bank Jago Syariah, dengan mengacu pada enam dimensi yaitu Efficiency, Reliability, Fulfillment, Privacy, Responsiveness, dan Contact. : Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan analisis d…
Goal : This research aims to explore the concept of moral education contained in Surah Yusuf verses 3–29 based on the interpretation of Tafsir Al-Misbah by M. Quraish Shihab. The surah tells the early life story of Prophet Yusuf, which is rich in moral values such as honesty, patience, trustworthiness, and self-respect. Methodology : This study uses a qualitative method with a library …
Kualitatif
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main con…
Kuantitatif