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The Influence OF Green Marketing Sosial Media Marketing And Product Quality…
This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables s…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101072
- Collation
- 2746-5535
- Series Title
- -
- Call Number
- -
Analisis Pengaruh Strategi Pemasaran pada Aplikasi Tiktok Terhadap Keputusa…
"TikTok has evolved not only as a platform for entertainment and information but also as a marketing medium with great potential to reach a wide audience. This study aims to analyze the influence of price, content marketing, viral marketing, and live streaming shopping on the online purchasing decisions of Generation Z in the Jabodetabek area through the TikTok application. The research…
- Edition
- Volume 7 Nomor 7 (2025)
- ISBN/ISSN
- NIM.2110101026
- Collation
- 2043 – 2065
- Series Title
- -
- Call Number
- -
Performance Analysis of Islamic Equity Mutual Funds and Conventional Equity…
"This study aims to analyze and compare the performance of Islamic equity mutual funds and conventional equity mutual funds in Indonesia during the 2019–2023 period, particularly throughout the pandemic and post-pandemic phases. The method employed is descriptive quantitative with a comparative approach involving 18 Islamic and 56 conventional mutual funds registered in Bareksa. Perfo…
- Edition
- Vol 7 No 8 (2025)
- ISBN/ISSN
- NIM.2110101134
- Collation
- 1580 – 1600
- Series Title
- -
- Call Number
- -
The Influence of Celebrity Endorsers, Product Knowledge And Brand Image on Ge…
"This study aims to analyze the influence of celebrity endorsers, product knowledge, and brand image on purchasing decisions for Skintific products among Generation Z in Jabodetabek. With the increasing awareness of the importance of skin care and the development of the beauty industry, Skintific has become one of the popular brands in Indonesia. The research method used is a quantitati…
- Edition
- Volume 6 (4), 2024
- ISBN/ISSN
- NIM.2110101053
- Collation
- 611 - 624
- Series Title
- -
- Call Number
- -
The Influence Of Perception Of Security Ease Of Use And Habit On Qris Usage…
"This study aims to examine the influence of the perception of security, ease of use, and habits on interest in using QRIS (Quick Response Code Indonesian Standard) in the younger generation in the Greater Jakarta area, Indonesia. QRIS is a digital payment method encouraged by Bank Indonesia to support the national non-cash movement. The research method used was quantitative with data col…
- Edition
- Vol 8 No 2 (2025)
- ISBN/ISSN
- NIM.2110101063
- Collation
- 2746-8240
- Series Title
- -
- Call Number
- -
Global Trends in Sharia Audit Practice: An In-depth Bibliometric Exploration
The surge in publications focused on Sharia Audit Practice from 2011 to 2023 has been comprehensively explored through bibliometric analysis on the Dimension.ai platform. The research aims to identify prevalent topics and writing styles among authors in this sector. Using the search term "Sharia Audit Practice" on December 7, 2023, numerous contributions have significantly enhanced the field's …
- Edition
- Vol 4 No 1 2024
- ISBN/ISSN
- 2985-3265
- Collation
- -
- Series Title
- -
- Call Number
- -
Systematic literature review analisa faktor faktor yang mempengaruhi minat ma…
"The aim of this research is to analyze factors that can influence people's interest in using services in sharia cooperatives, where sharia cooperatives have an important role in the economy after banking. This research uses qualitative methods, using the Publish or Perish application to analyze various journals that already exist on Google Scholar. which includes behavioral research on…
- Edition
- Volume 5 No 9 2024
- ISBN/ISSN
- 2620295
- Collation
- -
- Series Title
- -
- Call Number
- -
Pemaknaan Pinjaman Online Bagi Mahasiswa
This study aims to comprehensively explore the meanings, motives, and experiences of students in using online loan services through a phenomenological approach and a constructivist paradigm. The background of this research is based on the rapid growth of online loan services in Indonesia, which has become increasingly popular among students, especially due to the ease of digital access, fast ap…
- Edition
- Vol 6 No 8 (2025)
- ISBN/ISSN
- NIM.2110409014
- Collation
- 1380 - 1389
- Series Title
- -
- Call Number
- -
PENGARUH HARGA JUAL, KUALITAS PRODUK KUALITAS PELAYANAN TERHADAP LOYALITAS NA…
"Expanding the limitations of the study in confirming the effect of customer loyalty, especially in the banking sector on murabaha financing at Bank Syariah Indonesia, is the expected contribution of this study. So that the study aims to examine the effect of selling price, product quality, service quality on customer loyalty in murabaha financing at Bank Syariah Indonesia. For this reaso…
- Edition
- Volume 8 Nomor 1, Mei 2025
- ISBN/ISSN
- NIM.2110101076
- Collation
- 2621-6833
- Series Title
- -
- Call Number
- -
Implementasi Ekopedagogi melalui Ecoplease untuk Meningkatkan Pemahaman terha…
"Pencemaran lingkungan akibat limbah, termasuk styrofoam yang tidak dapat terurai secara hayati dan berbahaya, merupakan perhatian global. Di Indonesia, produksi styrofoam yang tinggi memperburuk masalah ini, mengancam lingkungan dan kesehatan. Penelitian ini bertujuan untuk menganalisis implementasi ekopedagogi melalui pengenalan produk kemasan ramah lingkungan Ecoplease untuk meningka…
- Edition
- Vol. 14 No. 3 Agustus 2025
- ISBN/ISSN
- NIM.2110308010
- Collation
- 213–221.
- Series Title
- -
- Call Number
- -
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