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Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
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- ISBN/ISSN
- NIM.2310101092
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- MBS
- Series Title
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- REF 658.8 ALI p
Strategi Digital Marketing Dalam Meningkatkan MinatBeli Kendraan Bekas Melalu…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
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- ISBN/ISSN
- NIM.2110101111
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- REF 658.84 RAD s
Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
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- ISBN/ISSN
- NIM.2110101110
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- REF 658.84 HAQ p
Rencana Pengembangan Bisnis Pengelolaan Ikan Bumbu Kuning Untuk Meningkatkan …
"Propose Methode Result/Finding Keywords : Fajar Aditya Pratama : 2310101032 : Islamic Business Management : Business Development Plan for Yellow Spiced Fish Processing to Improve MSME Competitiveness through Business Model Canvas (BMC) Analysis in Depok City's Digital Market, West Java : This study aims to analyze the development plan for Yellow Spiced Fish using the B…
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- ISBN/ISSN
- NIM.2310101032
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- Series Title
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- REF 650 PRA r
Analisis Prinsip Kepatuhan Syariah Jual Beli Laptop Bekas Di Instagram (Studi…
"E-commerce has become an inseparable part of our daily lives, especially in Indonesia. Do you know how e-commerce started in Indonesia and how it has developed to date? E commerce first appeared in Indonesia in the 1990s, when the internet began to be known to the public. At that time, online shopping still felt foreign and awkward. But over time, e commerce has continued to grow rap…
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- ISBN/ISSN
- NIM.2310204004
- Collation
- HES
- Series Title
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- Call Number
- REF 2X4.2 ASA a
Determinan Pengelolaan Keuangan Pribadi Pada Mahasiswa Pengguna Media Sosial …
Purpose : To determine the influence of Fear of Missing Out (FoMO), Hedonistic Lifestyle, and Financial Literacy on Personal Financial Management among social media users in the Jabodetabek region. Methodology : Structural Equation Modeling – Partial Least Square (SEM-PLS). Result : The results of this study indicate that the Financial Literacy variable has a positive and s…
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- ISBN/ISSN
- NIM.2110101172
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- Series Title
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- REF 332.024 RAH d
Rencana Bisnis Healty Food On Packed Meal "Grown Healthy" Dengan Analisis Bin…
"Objective Method Findings Keywords : This study aims to analyze and validate the business model of “Grown Healthy,” a provider of healthy ready-to-eat meals, with a focus on customer segmentation and value proposition using the Business Model Canvas (BMC) framework. : The method used is Action Research with a qualitative case study approach, conducted from June to Augus…
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- ISBN/ISSN
- NIM.2110101019
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- MBS
- Series Title
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- REF 650 AZK r
Analisis Pengaruh Literasi Digital, Kesiapan Digital, Dan Dukungan Pemerintah…
"To analyze the influence of digital literacy, digital Readliness, and Government support on the e-commerce adoption interest of MSMEs in Citeureup District. : This research employs a quantitative approach with a case study on MSMEs in Citeureup District. Data collection was conducted through a questionnaire distributed via Google Forms, addressing the research problem. The data ana…
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- ISBN/ISSN
- SKR2110101108
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- MBS
- Series Title
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- REF 658.84 ZAH a
Rencana Bisnis Sekolah Masjid Dengan Analisis Bisnis Model Canvas
"Objective: This study aims to design a business model for the Mosque School, a three-month non-formal training program that focuses on increasing the capacity of mosque caretakers, mosque administrators, mosque youth, and mosque management institutions in managerial, religious, and socio-economic aspects. The business model was developed using the Business Model Canvas (BMC) approach, …
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- ISBN/ISSN
- NIM.2110101024
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- Series Title
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- REF 650 SYA r
Analisis Pengaruh Sikap, Norma Subjektif dan Kontrol Perilaku Yang di Rasakan…
" Objective: analyze the influence of attitude, subjective norms, and perceived behavioral control on the intention to use Islamic P2P lending in Jabodetabek Method: Structural Equation Modeling-Partial Least Squares (SEM-PLS) Results/Findings: The research findings indicate that attitude and subjective norms have a significant influence on the intention to use Islamic P2P lending, wh…
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- ISBN/ISSN
- SKR19103038
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- ES
- Series Title
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- Call Number
- REF 332.1 AFR a
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