"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
Kualitatif
"Goal : To analyze the influence of customer reviews, product ratings, and product quality on purchase decisions of Skintific products among students in Bogor City. Methods : This study employs a quantitative approach with a case study of students in Bogor City. Data collection was carried out through the distribution of questionnaires via Google Forms. The data were processed using SPS…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
"Analytical study of the rotation of household goods from the perspective of fiqh muamalah (The Case Study of Rotating Savings Group household goods for housewives at Gombong Village, Kebumen Regency, Central Java) : This research aims to critically analyze the implementation of the rotating savings group for household furniture carried out by Gombong Village Community from the pers…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
Tujuan : IRSYAD KAHFI MUHAMMAD : 2110101117 : Manajemen Bisnis Syariah :Pengaruh Artificial Intelligence, Digital Marketing Dan Islamic Marketing Ethics Pada Minat Pembelian Di Shopee (Studi Kasus Generasi Z Di Kota Bogor) : Untuk menganalisis pengaruh Artificial Intelligence, Digital Marketing, dan Islamic Marketing Ethics terhadap minat pembelian konsumen pada platform…
Objective Method Results/Findings Keywords : This study aims to analyze the factors that influence Islamic financial management behavior among Micro, Small, and Medium Enterprises (MSMEs) in Bogor Regency. The independent variables tested include Islamic financial literacy, owner lifestyle, and demographic factors. : The research method used a quantitative approach with Structural Equation Mode…
"Goal : This study aims to analyze the management of the Corporate Social Responsibility (CSR) programs of PT Indocement Tunggal Prakarsa in Gunung Putri Village from the perspective of Maqasid Shariah, focusing on the extent to which these programs fulfill the objectives of Islamic law in improving community welfare. Methods : This research employs a qualitative approach with a case …
Tujuan : Penelitian ini bertujuan untuk menganalisis penerapan bauran pemasaran (marketing mix 7P) dalam pameran internasional World HAPEX Thailand serta mengetahui faktor-faktor yang paling berpengaruh terhadap partisipasi peserta. Metode : Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik wawancara mendalam terhadap enam orang informan yang merupakan exhi…