"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
Tujuan : IRSYAD KAHFI MUHAMMAD : 2110101117 : Manajemen Bisnis Syariah :Pengaruh Artificial Intelligence, Digital Marketing Dan Islamic Marketing Ethics Pada Minat Pembelian Di Shopee (Studi Kasus Generasi Z Di Kota Bogor) : Untuk menganalisis pengaruh Artificial Intelligence, Digital Marketing, dan Islamic Marketing Ethics terhadap minat pembelian konsumen pada platform…
Objective Method Results/Findings Keywords : This study aims to analyze the factors that influence Islamic financial management behavior among Micro, Small, and Medium Enterprises (MSMEs) in Bogor Regency. The independent variables tested include Islamic financial literacy, owner lifestyle, and demographic factors. : The research method used a quantitative approach with Structural Equation Mode…
"Goal : This study aims to analyze the management of the Corporate Social Responsibility (CSR) programs of PT Indocement Tunggal Prakarsa in Gunung Putri Village from the perspective of Maqasid Shariah, focusing on the extent to which these programs fulfill the objectives of Islamic law in improving community welfare. Methods : This research employs a qualitative approach with a case …
Tujuan : Penelitian ini bertujuan untuk menganalisis penerapan bauran pemasaran (marketing mix 7P) dalam pameran internasional World HAPEX Thailand serta mengetahui faktor-faktor yang paling berpengaruh terhadap partisipasi peserta. Metode : Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik wawancara mendalam terhadap enam orang informan yang merupakan exhi…
"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…
"Goal : Goal : This study aims to desribe and analyze the implementation mechanism of the shipping program on TikTok Shop and examine its implications from the perspective of Islamic law. Methods : This research employs a qualitative approach using descriptive analytical methods. Data were collected through literature review, in-depth interviews with sellers, buyers, and Islamic law …
Abstract This study aims to analyze the feasibility of the mobile Indomie food stall business plan, “Semangkuk Warmindo,” using the Business Model Canvas (BMC) approach. The research focuses on the customer segments and value proposition elements. The method employed is action research, utilizing observation and interviews with participants in Depok City. The findings indicate that the busi…
"Objective : This study aims to analyze the permissibility of zero percent interest credit products offered in the paylater service of the online shopping site Shopee Indonesia from the perspective of sharia economic law. Interest-free credit products, which are often promoted as a more affordable financing alternative, attract the attention of many consumers, but in the context of shar…
" This study aims to examine the amendment of the minimum marriage age in of Law No. 16 of 2019 and analyze its compatibility with the principle of Maslahah Mursalah in Islamic law. : The research uses a normative qualitative method with statutory and conceptual approaches, based on literature review of legal regulations and Islamic legal sources. : The increase in the legal m…