"Objective: This study was conducted to determine the influence of Lifestyle, Pleasure, Financial Behavior and Religiosity on Impulsive Buying in Online Shops. Method: Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling technique with the criteria of respondents being gen z with a minimum age of 15 years and gen millennial…
kuantitatif
"Makmur Jaya is a company operating in the Precast Concrete business sector. In general, precast concrete is a process of processing several concrete mixtures, the ingredients for which are made from cement, sand (fine aggregate), gravel (coarse aggregate), water and additives into a solid mass which is carried out by fabrication (printing). Precast concrete is a concrete component wi…
"The agricultural sector is one of the important sectors that supports food security and the economy in Indonesia. Papaya is one of the 10 fruit commodities with the largest production volume in Indonesia. California papaya is one of the many papaya varieties available in the market. This variety is known for its sweet taste, medium size, soft texture, relatively short cultivation and h…
"Purpose : Identify and analyze the effective use of transactional and transformational leadership models in the MLM business environment, considering agent conditions within the framework of Situational Leadership Theory, and explore the application of Islamic ethical principles in the leadership. Methodology : A qualitative approach with a case study method is used in this study. T…
"This research produced an accurate and detailed business model description for Rid's Coffee and Roastery business plan in West Kutai Regency. In particular, this research provides a clear understanding of the customer segments, value proposition, and revenue stream elements in the business model canvas analysis This research applies the action research method to analyze market pot…
"Objective: This study aims to explain the cultural, social, personal, and psychological influences on purchasing decisions for Rabbani Muslim products. Method: This study employed a quantitative method with a regression approach. The data used in this study were quantitative and quantitative data. Data collection techniques included questionnaires, literature reviews, and observati…
"This study aims to design and analyze the business model of “Makanin,” a fast food venture offering fresh sea fish-based meals that are healthy, halal-thayyib, practical, and affordable, using the Business Model Canvas (BMC) approach. The research focuses on determining the appropriate customer segments and value propositions to meet the needs of urban consumers, particularly studen…
Tujuan: penelitian ini bertujuan untuk menjelaskan pengaruh budaya, sosial, pribadi, dan psikologi terhadap keputusan pembelian produk muslim Rabbani Metode: Jenis penelitian yang digunakan adalah metode kuantitatif dengan pendekatan regresi. Jenis data yang digunakan peneliti dalam penelitian ini adalah data kuantitatif, data kuantitatif. Teknik pengumpulan data menggunakan kuesioner…
"Goal : This study aims to design and analyze the business model of the Vellare clothing brand using the Business Model Canvas framework. The research focuses on identifying the customer segments and defining the value propositions to support the growth and sustainability of the business. Methode : The research adopts an action research method with a qualitative approach. Data collecti…