Kuantitatif
Kuantitatif
Kualitatif
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
Kualitatif
"Goal : To analyze the influence of customer reviews, product ratings, and product quality on purchase decisions of Skintific products among students in Bogor City. Methods : This study employs a quantitative approach with a case study of students in Bogor City. Data collection was carried out through the distribution of questionnaires via Google Forms. The data were processed using SPS…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
"Analytical study of the rotation of household goods from the perspective of fiqh muamalah (The Case Study of Rotating Savings Group household goods for housewives at Gombong Village, Kebumen Regency, Central Java) : This research aims to critically analyze the implementation of the rotating savings group for household furniture carried out by Gombong Village Community from the pers…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
Tujuan : IRSYAD KAHFI MUHAMMAD : 2110101117 : Manajemen Bisnis Syariah :Pengaruh Artificial Intelligence, Digital Marketing Dan Islamic Marketing Ethics Pada Minat Pembelian Di Shopee (Studi Kasus Generasi Z Di Kota Bogor) : Untuk menganalisis pengaruh Artificial Intelligence, Digital Marketing, dan Islamic Marketing Ethics terhadap minat pembelian konsumen pada platform…