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Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
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- ISBN/ISSN
- NIM.2110101110
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- MBS
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- REF 658.84 HAQ p
Pengaruh Brand Image, Harga Dan Brand Wareness Terhadap Keputusam Pembelian P…
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
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- ISBN/ISSN
- NIM.2110101162
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- MBS
- Series Title
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- Call Number
- 6REF 658.8342
Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
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- ISBN/ISSN
- NIM.2110103031
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- ES
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- REF 658.8342 ALI p
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
" : This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results …
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- ISBN/ISSN
- NIM.2110101165
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- REF 658.8342 FAS p
Pengaruh Kualitas Pendidikan, Kualitas Pelayanan, Kekuatan Brand Dan Harga Te…
This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Structur…
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- ISBN/ISSN
- NIM.2110101095
- Collation
- MBS
- Series Title
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- REF 658.8 PUT p
Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
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- ISBN/ISSN
- NIM2110101103
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- MBS
- Series Title
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- REF 658.82 ADI p
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
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- ISBN/ISSN
- NIM.2110101014
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- MBS
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- REF 658.8342 MAR p
Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
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- ISBN/ISSN
- NIM.2110101011
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- REF 658.8342 PRA p
Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…
Objectives Methods : A. MUJAHID RAMADHAN : S.21101.01164 : Islamic Businesss Management : The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This re…
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- ISBN/ISSN
- NIM.2110101164
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- REF 658.8342 RAM p
Pengaruh E-Service Quality Dan Brand Image Terhadap Loyalitas Nasabah Bank Sy…
Goal : This study examines the factors influencing customer loyalty to Islamic banking in Indonesia in the current technological era. Using quantitative methods, this study applies Expectancy Confirmation Theory (ECT) to test the influence of eservice quality, brand image, and religiosity as moderating variables. Methode : This study used the PLS-SEM method. Primary data were collected fr…
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- ISBN/ISSN
- NIM.2120405010
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- REF 332.1 PUT p
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