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Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
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- ISBN/ISSN
- NIM.2110101189
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.84 SIL a
Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Produk Muslim Rabbani…
"Objective: This study aims to explain the cultural, social, personal, and psychological influences on purchasing decisions for Rabbani Muslim products. Method: This study employed a quantitative method with a regression approach. The data used in this study were quantitative and quantitative data. Data collection techniques included questionnaires, literature reviews, and observati…
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- ISBN/ISSN
- NIM.18101129
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- MBS
- Series Title
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- Call Number
- REF 658.8342 SAR p
Komunikasi Interpersonal Orang Tua Dan Anak Dalam Menyikapi Dampak Negatif Ti…
Kualitatif
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- ISBN/ISSN
- NIM.2110409005
- Collation
- KPI
- Series Title
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- Call Number
- REF 302.34 FAU k
Pengaruh Interaksi Sosial, Budaya Kampus, dan Organisasi Mahasiswa Terhadap M…
Kuantitatif
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- ISBN/ISSN
- NIM.2110308002
- Collation
- TADRIS
- Series Title
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- Call Number
- REF 370.15 KHO p
Pengaruh Penggunaa Media Sosial Terhadap Interaksi Sosial dan Tingkah Laku Si…
Kuantitatif
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- ISBN/ISSN
- NIM.2110308016
- Collation
- TADRIS
- Series Title
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- Call Number
- REF 370.19 ANA p
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial, influencer marketing, dan online customer reviews terhadap keputusan pembelian produk brand Lafiye. Penelitian menggunakan metode kuantitatif dengan pendekatan survei pada 165 responden yang pernah terpapar promosi atau informasi produk Lafiye. Instrumen penelitian berupa kuesioner dengan skala Likert 4 poin…
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- ISBN/ISSN
- NIM.2110101013
- Collation
- MBS
- Series Title
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- Call Number
- REF 658.872 SAL p
Analisis Pengaruh Literasi Keuangan, Manajemen Resiko, Dan Media Sosial Terha…
"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
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- ISBN/ISSN
- NIM.2110101096
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- MBS
- Series Title
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- Call Number
- REF 332.6 ALF a
Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a…
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- ISBN/ISSN
- NIM.2110103031
- Collation
- ES
- Series Title
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- Call Number
- REF 658.8342 ALI p
Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabo…
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. …
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- ISBN/ISSN
- NIM.2110103005
- Collation
- ES
- Series Title
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- Call Number
- REF 332.6 TAU a
Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using…
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- ISBN/ISSN
- NIM.2110103019
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 PUT p
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