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Public Comprehension On Online Loan Usage (Pinjol) In Jabodetabek: The Effect…
"Goal : This study aims to analyze the influence of online loan advertisement, Islamic financial literacy, and lifestyle on public’s comprehension and decision in online loan making. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. Data were collected through a questionnaire distributed via …
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- ISBN/ISSN
- NIM.2110101149
- Collation
- MBS
- Series Title
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- Call Number
- REF 332.024 NAB p
Pengaruh Trend Fashion, Promosi Diskon, Dan Iklan Di E-Commerce Terhadap Kepu…
"Goals This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial…
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- ISBN/ISSN
- NIM.2110101067
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- MBS
- Series Title
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- Call Number
- REF 658.84 MUL p
Pengaruh Harga Dan Brand Image Terhadap preferensi Pelanggan Gojek Dengan Maq…
" : To analyze the influence of price and brand image on gojek customer preferences with maqashid syariah as a mediating variable in the city of Bogor. : This study employed a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis. Data were collected by distributing questionnaires to 180 Gojek user respondents in the Bogor city area. …
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- ISBN/ISSN
- NIM.2110101054
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- MBS
- Series Title
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- REF 658.8342 WAT p
Analisis Faktor Internal Dan Eksternal Generasi Milenial Terhadap Minat Beli …
"this study aims to determine the effect of price, location, income and knowledge on the interest in buying a millennial generation house in DKI Jakarta. This research uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 approach, with a case study of interest in buying a house in DKI Jakarta through distributin…
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- ISBN/ISSN
- NIM.2110101133
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- MBS
- Series Title
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- Call Number
- REF 333.3 IZZ a
Analisis Semiotika Peirce Terhadap Makna Motivasi Dalam Film Animasi Attack O…
This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with te…
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- ISBN/ISSN
- NIM.2110409008
- Collation
- KPI
- Series Title
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- Call Number
- REF 791.43 ARI a
Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
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- ISBN/ISSN
- NIM.2310101002
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- MBS
- Series Title
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- Call Number
- REF 658.84 RIF p
Pengaruh Artificial Intelligent (AI) dan Motivasi Belajar Dalam Upaya Meningk…
Kuantitatif
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- ISBN/ISSN
- NIM.2110308004
- Collation
- TADRIS
- Series Title
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- Call Number
- REF 371.3 ZAH p
Rencana Bisnis Warung Makan Indomie Keliling "Semngkuk Warmindo" Dengan Anali…
Abstract This study aims to analyze the feasibility of the mobile Indomie food stall business plan, “Semangkuk Warmindo,” using the Business Model Canvas (BMC) approach. The research focuses on the customer segments and value proposition elements. The method employed is action research, utilizing observation and interviews with participants in Depok City. The findings indicate that the busi…
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- ISBN/ISSN
- NIM.2310101090
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- MBS
- Series Title
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- REF 650 SAP r
Green Marketing Dan Islamic Corporate Sosial Responsibility: Pengaruh Brand I…
"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…
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- ISBN/ISSN
- NIM.2110101087
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- MBS
- Series Title
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- Call Number
- REF 658.82 SYA g
Analisis Pengaruh Sikap, Norma Subjektif dan Kontrol Perilaku Yang di Rasakan…
" Objective: analyze the influence of attitude, subjective norms, and perceived behavioral control on the intention to use Islamic P2P lending in Jabodetabek Method: Structural Equation Modeling-Partial Least Squares (SEM-PLS) Results/Findings: The research findings indicate that attitude and subjective norms have a significant influence on the intention to use Islamic P2P lending, wh…
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- ISBN/ISSN
- SKR19103038
- Collation
- ES
- Series Title
- -
- Call Number
- REF 332.1 AFR a
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